Alumni Conversations: Greg Clow ’81, Editor at Top-Ten-Apps.com

 

Position: Editor at Top-Ten-Apps.com,  an iPhone app discovery email newsletter

Short description of what you do: I work on web development, app discovery and review, social network integration, analytics, email marketing, creative direction, art direction, and copywriting.

Degree at Dartmouth: Visual studies

1. Did you pursue any further education or training?

I took night classes from a San Francisco-based advertising school. All other training was done on the job.

2. Describe the path from your time at Dartmouth to your current activity.

I went from working in advertising in New York to advertising in Boston, and then I moved on to San Francisco. Eventually I moved from advertising to online marketing.

3. What activities/groups/events did you participate in while on campus?

I was a member of the squash team and Sigma Phi Epsilon fraternity. I also skiied, worked on the snow sculpture design for Winter Carnival in 1980, designed Dartmouth Film Society posters, participated in the New England Art Show, and designed the Winter Carnival poster for four years. 

4. How do you translate your Dartmouth education and/or major to your career?

All my coworkers went to art school and had a four to six-year head start on me…. That was a sobering realization. However, in the field of creative advertising, the ability to call on my liberal arts background, and to reference pieces of societal and historical information that my colleagues did not have, helped a great deal. I also found it far easier to present ideas to business leaders because I was relating to them on a level playing field.

5. Do you have any advice for current students who are interested in the arts, both academically and personally? 

As I see it, there are three directions to take after Dartmouth as an artist:

1) You have the means, or a benefactor, with which to follow your creativity unencumbered by the necessity of income,

2) You choose a second career, and creating visual art becomes a second career or hobby, or

3) You go into marketing or advertising.

I chose the third path. As a piece of advice to artists in today’s digital world: Today it is so easy for non-artists to create beautiful things, that the fruits of our labor have become commodities. Photographers know this best. While the few truly great in the industry welcome the competition and claim that it will just “up the game,” for those just entering the field, the competition to just get a start is daunting. Why pay a professional photographer when I can just use my iPhone? Why hire an artist to create the art for a billboard when I can use Photoshop and stock photography at a fraction of the cost?

The smart way forward for today’s graduate is to find a way to use digital capabilities to expand the touch of your creativity — printmakers learned this. Make an engraving once, make a hundred prints, number them and sell them. One piece of art and a hundred copies = greater income and greater exposure. Today’s graduate has to look to multipliers in order to make an impact.

Marketing/Branding Internship – OPEN ‘TIL FILLED

Dates:  Fall 2012 – Spring 2013  (Must be on campus Fall, Winter, and Spring)

Location:  Dartmouth College Career Services, 63 South Main Street, Suite 200 (Bank of America Building)

 

 

Requirements:

  • 10 hours/week, flexible schedule
  • Able to work evenings and weekends as required
  • Organizational and planning skills
  • Able to handle multiple priorities
  • Customer Service Orientation
  • Previous Brand and/or Marketing experience, an asset
  • Demonstrated computer skills (Adobe & MS Publisher)

Internship Description

The Marketing/Branding Intern will:

  • Design and implement innovative communication strategies
  • Initiate strategic plan for showcasing Career Services resources and student usage of such by
    • Providing student ‘voice’/experience for journalistic or feature publicity
    • Preparing materials for informational tables, special workshops/events and programs
    • Representing Career Services at events and programs
    • Managing and creating content for Career Services’ Facebook page, and other online media.
  • Design advertising and marketing materials to promote workshops, special events, unique opportunities (internships, jobs, grad programs) and services
  • Assess communication technologies and actively engages in Office-wide reviews of web content/presentation and online media.
  • Assist Outreach/Public Relations Intern to offer First-Time User Tutorials and Internship Search Tutorials
  • Prepare reports on a regular basis for supervisor
  • Collaborate with the Outreach/Public Relations Intern to present a cohesive message
  • Other duties as assigned

The ideal candidate should possess open-minded creativity and imagination, a good ear for authentic, persuasive language and a good eye for compelling visual design. As well, possess strong organizational skills, be a self-starter, communicate effectively through verbal, written & creative channels. Furthermore, experience with design technologies (such as Adobe Photoshop and MS Publisher) and social media is essential and familiarity with Dartmouth Career Services would be an asset.

*Please submit a résumé, cover letter, and contact information of two (2) references to kate yee at kate.yee@dartmouth.edu  the position will remain open until filled.  Review of applications will be done on a rolling basis. Get them in soon!

 

CHI & Partners New York: Summer Account Management Internship

The following is an excerpt from an email that was received by the Career Services office:

” …We are CHI&Partners. We are an agency dedicated to telling brand stories worth hearing. Whether those stories are expressed in advertising, digital platforms, events, social media initiatives… or anywhere else; we make work that creates conversations, incites action, and delivers results.

We are looking for an Account Management intern who is interested in working with our wide-range client base. Ideal candidates are articulate, able to work in a fast-paced and creative environment, and passionate about the advertising industry.

A small stipend is available. Interested candidates should send along a cover letter and resume to samsally.cha@chiandpartners.com.

***Internship is technically for the summer, but we’re open to considering other terms as well

Thank you,

Sam Sally ”

Check out Chi & Partners at:   http://bit.ly/IAhXey

If this sounds like you, do not delay, get into Career Services and have us check out your resume and cover letter before you submit.

 

2012 Digitas Summer Internship Program (Varied Locations) DEADLINE: 1/20/12 – PAID

2012 DIGITAS SUMMER INTERNSHIP PROGRAM (Varied Locations) – PAID

Locations: Atlanta, Boston, Chicago, Detroit, New York, and Stamford, CT

What would the ideal internship be like? How about working for a global agency with clients that make their competitors drool? Or rubbing elbows with some of the coolest, most talented people in our industry? Welcome to the Digitas Summer Internship Program.

Our interns are pioneers! They are not just advertising students. Our program is not all about majors or concentrations; it’s about students with a prowess and attitude that really intrigues us. Our interns are creative thinkers, superb critical thinkers, and people who are passionate about learning about advertising. Our interns choose which department (we call them capabilities) to focus on during their time here: Account Planning, Creative, Finance, HR, Marketing, Media, Project Management, Technology, and Strategy & Analysis. We provide lots of opportunities to learn through weekly training sessions that give our students exposure to the other capabilities and how they work together for our agency.

Applications are due to internships@digitas.com by January 20th.

For more information, please visit: http://www.digitas.com/intern.html
http://digitasdistillery.com/journal/2011/12/21/top-10-reasons-to-be-a-digitas-intern.html