Alumni Stories: Charlie Stoebe ’08 on Entering the Media Industry

After graduating from Dartmouth in 2008 with a degree in Psychology, Charlie Stoebe immediately began a two-year Rotational Program at NBC Universal focused on digital media. Since completing the program, he’s spent the past three years working in the sales and marketing side of NBC Sports. We asked him to tell us a little bit more about what it is like to work in Advertising and how to best enter the field:

Position: Marketing Manager at NBC Universal (NBC Sports).

Two sentence description of what you do

Charlie Stoebe

The role of the Sales Marketing group is to generate revenue for NBC Sports through advertising. My specific role on the Marketing side is to come up with custom solutions for brands to execute on NBC Sports properties.

What is most satisfying about your current work?

I love how challenging and different each day is. On Monday I’ll be thinking of how to convince McDonald’s to spend money within Sunday Night Football, and then on Tuesday I’m working on an idea for Allstate within Premier League soccer. It’s the benefit of working in a fast paced environment for a large company.

What’s the best way to enter your field? Any essential elements of preparation?

I think the best way is to get a job within a large media company. I started in a rotational program where I got to see different sides of the organization (News Publishing, Ad Sales, & Digital Products) before settling down into my current role. Obviously that is not available everywhere but any exposure within a large media company will help you learn about the different skills needed within each department.

What advice would you give to others seeking opportunities in this field?

I think the most important thing for Sales Marketing is writing. I have always loved writing – whether it be ridiculous emails to my fraternity or the infinite-page Psych papers each term. My job at its core is creative writing so having any background where writing is key will be extremely helpful.

How has Dartmouth supported you in your career development?

The NBC rotational program I started in came to campus for the Employer Connections Fair and that’s how I got my start. Luckily for me the head of the program was a Dartmouth ’97 and he was intent on having someone from Dartmouth get into the program – forever grateful to have been that someone.

Is there anything that we haven’t asked you that you think we should?

The media industry is definitely underrepresented at most (if not all) career fairs, but don’t let that fool you – there is a job for every passion and major. Check the careers section of the websites of all the major networks (NBC, CBS, ESPN, MTV, etc.) to see what’s available. There are an infinite number of entry-level jobs at these companies so just because they don’t come to campus does not mean they are not hiring.

CHI & Partners New York: Summer Account Management Internship

The following is an excerpt from an email that was received by the Career Services office:

” …We are CHI&Partners. We are an agency dedicated to telling brand stories worth hearing. Whether those stories are expressed in advertising, digital platforms, events, social media initiatives… or anywhere else; we make work that creates conversations, incites action, and delivers results.

We are looking for an Account Management intern who is interested in working with our wide-range client base. Ideal candidates are articulate, able to work in a fast-paced and creative environment, and passionate about the advertising industry.

A small stipend is available. Interested candidates should send along a cover letter and resume to samsally.cha@chiandpartners.com.

***Internship is technically for the summer, but we’re open to considering other terms as well

Thank you,

Sam Sally ”

Check out Chi & Partners at:   http://bit.ly/IAhXey

If this sounds like you, do not delay, get into Career Services and have us check out your resume and cover letter before you submit.

 

Communications Career Digest: October 7th, 2011

COMMUNICATIONS CAREER DIGEST: OCTOBER 7th, 2011

TOPICS INCLUDE:

1.) Marketing vs. Advertising – Defined
2.)  Public Relations Internship – Paid
3.) Graduate Newspaper Fellowship and Apprenticeship for Minorities
4.) Editorial or Design Internship – International
5.) Newspapers-Magazines-Radio/TV – Online Resource
6.) Public Broadcasting – Jobs & Internships
7.) Environmental Journalism
8.) #1 Film School
9.) Careers for Writers
10.) Marketing Fellowship – Post-Grad

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1.) MARKETING VS. ADVERTISING – Defined:

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. It includes advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.

Advertising:  The paid, public announcement of a persuasive message by an identified sponsor; the presentation or promotion by a firm of its products to its existing and potential customers. Advertising is only one piece of the marketing strategy/process. It’s the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency,  etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

2.) Public Relations Internship – Paid – MWW Group, Chicago:
Internships across areas such as practice areas; Investor Relations, Public Affairs, E-Business and Technology, Crises Communications, Media Relations and Consumer Marketing.               
https://jobs-mwwgroup.icims.com/jobs/1479/job

3.) The Newhouse Graduate Newspaper Fellowship and Apprenticeship for Minorities:
A 30-month program for students who have majored in subjects other than journalism as undergraduates. Students study newspaper journalism on the master’s level at the S.I. Newhouse School of Public Communications at Syracuse University, followed by a paid professional apprenticeship.    http://newhousemasters.syr.edu/pdfs/NMFbrochure.pdf

4.)  Editorial or Design Internship – Anthem Press – London:
>Editorial –may include editorial or marketing research, some work on book proposals and manuscripts, web content editing and administrative support
>Design – work may include book cover design and designing print and online marketing material
http://www.anthempress.com/index.php/workexperience

5.) Newspapers-Magazines-Radio/TV – Great Online Resource – NEWSLINK:
Search by location and type      http://www.newslink.org/index.html

6.) Public Broadcasting – Jobs & Internships – The Corporation for Public Broadcasting (CPB):
Jobline   http://www.cpb.org/jobline/

7.) Environmental Journalism – Grist:
An independent green news source.  Want to be a contributing writer?   Also has internships.
http://www.grist.org/about

8.) #1 Film School – The American Film Institute (L.A., CA):
The Hollywood Reporter’s inaugural list and ranking of worldwide film schools called AFI Conservatory “among the most selective film schools in America”.  The list was developed with the help from entertainment industry insiders, including executives and filmmakers, as well as film school graduates. Schools were rated based on a range of criteria such as alumni, cost, facilities, industry access and strength of faculty.  http://www.afi.com/conservatory/news.aspx

9.)  Career Opportunities for Writers – (7-day lending from Career Services)
A collection of job descriptions within categories such as newspaper and news services, magazines, television, radio, book publishing, arts and entertainment, business communications and public relations, advertising, federal government, scholastic/academic/non-profit institutions and freelance services/self-publishing.      FYI…Within the Dartmouth Career Network, there are 103 alums are Writers! Learn about this career by doing an “information interview” with them to get a better understanding how to pursue this profession.

10.) WPP Marketing Fellowship – Post-Grad:
Rotate in 3 one-year assignments through WPP companies, (branding, marketing, advertising, direct marketing, media investment, public relations, etc) around the world http://www.wpp.com/wpp/careers/marketing/graduates    DEADLINE:    NOV. 10