Alumni Stories: Charlie Stoebe ’08 on Entering the Media Industry

After graduating from Dartmouth in 2008 with a degree in Psychology, Charlie Stoebe immediately began a two-year Rotational Program at NBC Universal focused on digital media. Since completing the program, he’s spent the past three years working in the sales and marketing side of NBC Sports. We asked him to tell us a little bit more about what it is like to work in Advertising and how to best enter the field:

Position: Marketing Manager at NBC Universal (NBC Sports).

Two sentence description of what you do

Charlie Stoebe

The role of the Sales Marketing group is to generate revenue for NBC Sports through advertising. My specific role on the Marketing side is to come up with custom solutions for brands to execute on NBC Sports properties.

What is most satisfying about your current work?

I love how challenging and different each day is. On Monday I’ll be thinking of how to convince McDonald’s to spend money within Sunday Night Football, and then on Tuesday I’m working on an idea for Allstate within Premier League soccer. It’s the benefit of working in a fast paced environment for a large company.

What’s the best way to enter your field? Any essential elements of preparation?

I think the best way is to get a job within a large media company. I started in a rotational program where I got to see different sides of the organization (News Publishing, Ad Sales, & Digital Products) before settling down into my current role. Obviously that is not available everywhere but any exposure within a large media company will help you learn about the different skills needed within each department.

What advice would you give to others seeking opportunities in this field?

I think the most important thing for Sales Marketing is writing. I have always loved writing – whether it be ridiculous emails to my fraternity or the infinite-page Psych papers each term. My job at its core is creative writing so having any background where writing is key will be extremely helpful.

How has Dartmouth supported you in your career development?

The NBC rotational program I started in came to campus for the Employer Connections Fair and that’s how I got my start. Luckily for me the head of the program was a Dartmouth ’97 and he was intent on having someone from Dartmouth get into the program – forever grateful to have been that someone.

Is there anything that we haven’t asked you that you think we should?

The media industry is definitely underrepresented at most (if not all) career fairs, but don’t let that fool you – there is a job for every passion and major. Check the careers section of the websites of all the major networks (NBC, CBS, ESPN, MTV, etc.) to see what’s available. There are an infinite number of entry-level jobs at these companies so just because they don’t come to campus does not mean they are not hiring.

Alumni Conversations: Greg Clow ’81, Editor at


Position: Editor at,  an iPhone app discovery email newsletter

Short description of what you do: I work on web development, app discovery and review, social network integration, analytics, email marketing, creative direction, art direction, and copywriting.

Degree at Dartmouth: Visual studies

1. Did you pursue any further education or training?

I took night classes from a San Francisco-based advertising school. All other training was done on the job.

2. Describe the path from your time at Dartmouth to your current activity.

I went from working in advertising in New York to advertising in Boston, and then I moved on to San Francisco. Eventually I moved from advertising to online marketing.

3. What activities/groups/events did you participate in while on campus?

I was a member of the squash team and Sigma Phi Epsilon fraternity. I also skiied, worked on the snow sculpture design for Winter Carnival in 1980, designed Dartmouth Film Society posters, participated in the New England Art Show, and designed the Winter Carnival poster for four years. 

4. How do you translate your Dartmouth education and/or major to your career?

All my coworkers went to art school and had a four to six-year head start on me…. That was a sobering realization. However, in the field of creative advertising, the ability to call on my liberal arts background, and to reference pieces of societal and historical information that my colleagues did not have, helped a great deal. I also found it far easier to present ideas to business leaders because I was relating to them on a level playing field.

5. Do you have any advice for current students who are interested in the arts, both academically and personally? 

As I see it, there are three directions to take after Dartmouth as an artist:

1) You have the means, or a benefactor, with which to follow your creativity unencumbered by the necessity of income,

2) You choose a second career, and creating visual art becomes a second career or hobby, or

3) You go into marketing or advertising.

I chose the third path. As a piece of advice to artists in today’s digital world: Today it is so easy for non-artists to create beautiful things, that the fruits of our labor have become commodities. Photographers know this best. While the few truly great in the industry welcome the competition and claim that it will just “up the game,” for those just entering the field, the competition to just get a start is daunting. Why pay a professional photographer when I can just use my iPhone? Why hire an artist to create the art for a billboard when I can use Photoshop and stock photography at a fraction of the cost?

The smart way forward for today’s graduate is to find a way to use digital capabilities to expand the touch of your creativity — printmakers learned this. Make an engraving once, make a hundred prints, number them and sell them. One piece of art and a hundred copies = greater income and greater exposure. Today’s graduate has to look to multipliers in order to make an impact.

Google Hangout with Andrew Asnes ’87 – Entrepreneur/Theatrical Producer – March 28th @ 12:15 PM

Want to ‘hangout’ with a Broadway Producer?  Here’s your chance.  Career Services will be facilitating a Google Hangout with Andrew Asnes ’87 (see Bio below) on Thursday, March 28th @ 12:15 PM. If you’re on-campus, please RSVP & let us know you will stop by the Career Services Office to join.  If you’re off-campus, please contact Kate Yee ( to be added to the Google Hangout.

Mr. Asnes kindly submitted the following Biography (but, I am sure there is a great deal more he can tell us!):

Andrew Asnes is an entrepreneur and theatrical producer. As a producer he has a keen eye for projects with both commercial appeal and artistic viability. Mr. Asnes is drawn to projects that attract audiences on various levels from emotional power to cultural commentary to pure entertainment. For Broadway he has been a producer of SUPERIOR DONUTS, THE COLOR PURPLE MUSICAL, LEGALLY BLONDE – THE MUSICAL and  ALL MY SONS, as well producing tours and international productions of THE COLOR PURPLE MUSICAL and LEGALLY BLONDE – THE MUSICAL. He is currently producing a new musical comedy spoof titled 50 SHADES! THE MUSICAL which is touring the US and planning for an Off-Broadway production.

His production company financed the Original Cast Album of LEGALLY BLONDE – THE MUSICAL and has placed profitable investments in productions of Noel Coward’s BLITHE SPIRIT and DR. SEUSS’ HOW THE GRINCH STOLE CHRISTMAS.

He is the Founder of, a website and technology tool for theatergoers to share their opinions of plays and musical and leverage the power of word-of-mouth as well as publisher of the upcoming book 1001 Broadway Fun Facts.  Previously Mr. Asnes was a principal dancer with The Paul Taylor Dance Company, Twyla Tharp Dance and performed in the Broadway productions of CONTACT, JUMPERS and DIRTY ROTTEN SCOUNDRELS as well as in several television programs and films. A Dartmouth graduate from the class of 1987, he states, “Had I not attended Dartmouth College, I would never have been a dancer.”

This program is presented as part of the celebration of Dartmouth’s Year of the Arts initiative

Making Connections ‘Round the Girdled Earth over Homecoming

It’s that time of year again! The annual Dartmouth Night and Homecoming weekend celebration lights up campus—literally—with its traditions, ceremonies, athletic events, and numerous educational and social activities to “display Dartmouth at its best,” as described by Dean of the College Charlotte Johnson. No tradition carries more symbolic weight than the burning of the bonfire, which brings together current students and the many visiting alumni in celebration of class unity and the Dartmouth experience.

What better time is there to introduce yourself to alumni? These former Dartmouth students felt a strong enough connection to their Alma Mater and to the Dartmouth community that they have returned to Hanover to participate in the Homecoming festivities. This group of alumni, who share a love for Dartmouth and its traditions, will probably be the most receptive and willing to give you valuable advice.

Here’s what you need to do: Visit the Alumni and Student Pre-Parade Gathering tent on Alumni Gym Lawn at 5pm on Friday and introduce yourself to alumni in this informal setting. Start a conversation, ask interesting questions and not job inquiries, and answer in a positive and polite manner. It’s never too early to make a good impression, which can permanently place you in a positive role in the mind of the alumni you met.

Be on the lookout for all activities in which both current students and alumni can participate, as networking with these accomplished alumni can prove to be a highly valuable resource for your job search process.

A full list of events is posted here. If you haven’t had a chance to tour the new Black Center for Visual Arts or Life Sciences Center, consider visiting the new facilities with alums. (Or, if you have a related major, go to the events and share your experiences with alumni!)

Photograph courtesy of Susan Simon.


Topics Include:

  1. “Landing A Career in Film, Television, New Media, or Entertainment” – Mon 10/1 @ 12:30 PM in Collis 101
  2. Dartmouth Alumni in Entertainment & Media Association (DAEMA).
  3. The Art Career Project:  define & explain Careers in the Arts
  4. Post-Graduate Internship in Studio Art (at Dartmouth).
  5. Music FSP in Beijing Spring Term 2013.
  6. Still looking for a job on campus? –  2 great opportunities still open!
  7. Museum of Fine Arts, Boston – Internships
  8. Americans for the Arts – Internships
  9. The Getty Foundation’s Multicultural Undergraduate Internship program.
  10. Dartmouth Career Network
  11. Celebrate 50 Years of Art with The HOP!
  12. Linda Matalon,  Fall-Term Artist-in-Residence at Dartmouth


1.”Landing A Career in Film, Television, New Media, or Entertainment” – Career Conversation with Jethro Rothe-Kushel – Mon 10/1 @ 12:30 PM in Collis 101.  RSVP to:

2. Dartmouth Alumni in Entertainment & Media Association (DAEMA). Connect with Alumni who have similar interests and experiences. Get connected at as well as on LinkedIN and on Facebook!

3. The Art Career Project:  Website that will define and dispel myths about Careers in the Arts.

4. Post-Graduate Internship in Studio Art (at Dartmouth). Meet the 4 current Interns to find out if this is a good option for you:

5. Music FSP in Beijing Spring Term 2013.  A few spots remain; deadline to apply is Nov. 1, 2012 – but don’t wait!

6. Still looking for a job on campus? These positions will be posted until filled.

7. Museum of Fine Arts, Boston – Internships (unpaid) available every term.  Many different positions available; read the application instructions carefully!

8. Americans for the Arts – Internships (stipend only):  nation’s leading nonprofit organization in support of the arts.  Great benefits to the interns:

9. The Getty Foundation’s Multicultural Undergraduate Internship program.  Is this a good match for you?  Watch video at bottom of page:   Applications will be available in early 2013.

10. Dartmouth Career Network  connect with alumni in your field of interest (here’s a sample):

Field of Work:

  • Architecture/construction = 104
  • Arts/Entertainment = 225
  • Museums/Libraries  = 89

Field of Specialty:

  • Art Therapy = 2
  • Editing/Publishing = 125

11. Celebrate 50 Years of Art with The HOP!  A great accomplishment showcasing many great talents; stay tuned for opportunities to meet many of the artists!

12. Linda Matalon,  Fall-Term Artist-in-Residence at Dartmouth –  See article from the D:



For more information on Careers in the Arts check out:

To make an appointment with a Career Advisor call 603-646-2215.


Apply Now for Community Service Internship for Spring (& An Alumni Mentor)

Want an internship in Community Service — and an alumni mentor to boot? Apply to spend a leave term as an intern with the Dartmouth Partners in Community Service program. The deadline for Spring Term applications is February 6. (You’ve got two weeks to put your application in!)

The Dartmouth Partners in Community Service (DPCS) mission is to inspire Dartmouth students to join with Dartmouth alumni and their families in addressing problems facing our society. The DPCS program allows Dartmouth students to invest in their civic growth, personal growth and liberal education by participation in full-time, leave-term community service internships. Interns are matched with Dartmouth alumni, who serve as mentors for the interns.

For more about the DPCS program, visit the program website here.

Mini-course at Tuck on Entrepreneurship – open for audit and credit students/staff/alumni for Winter 2012

Thinking about starting a business, starting a non-profit social enterprise, or doing something new and innovative inside an existing organization?

Introduction to Entrepreneurship (IENT) addresses fundamentals in major areas of conceptualizing and launching a successful new business. Students will be exposed to the start-up process in detail. The course will combine lectures, visiting speakers, workshop sessions, and readings. Throughout the term, for-credit students will develop an executive summary of a business idea and a PowerPoint presentation which they will present, as part of a team, to a panel of entrepreneurs and potential investors at the conclusion of the course. All audit students are invited to attend the final presentations to see how students have taken what they’ve learned and executed a plan.

This mini course is offered during the Winter 2012 term and is open for audit to anyone eligible for a, or email address. While auditors are not required to participate in class, readings, or assignments, attendance is mandatory.

For more information:


Communications Career Digest: November 15th, 2011


1.) 5-Month Advertising INTERNSHIP
2.) Journalism Fellowship – POST-GRAD
3.) Publishing INTERNSHIP Program
4.) Communications Consulting – POST-GRAD
5.) Job Tips for Television
6.) E-Commerce Times (ECT) News Network
7.) Health Team Fellowship(6mos.)– POST-GRAD
8.) Fashion, Lifestyle & Luxury – Branding/Communication – Internship
9.) Corporate Communications INTERN
New York Women in Communications – SCHOLARSHIP


1.)  5-Month Account Management Advertising INTERNSHIP (undergrad or alum) – BBDO
Internship runs Jan. – May.  BBDO is a world renowned advertising agency with 287 office locations in 79 countries and has maintained its rank as both the World’s Most Awarded Agency Network. Its client roster includes many of the most powerful companies such as General Electric, Mars, AT&T, Starbucks, Bank of America, HBO, Gillette, Johnson & Johnson, FedEx, Arby’s, and P&G.  training session will run from December 5 to December 16 (3-5 days/ week).  Send your Cover Letter and Résumé to with subject line as “Spring 2012 Internship – Name”. Cyra is a D’11.              **Details of BBDO internship listing in DartBoard, under headline ‘Job Search’

2.) Hearst Journalism Fellowship – POST-GRAD
An 18-month program focusing on multimedia journalism. The Fellowship program consists of two 9-month rotations at its top metro papers.

3.) Publishing – Simon & Schuster’s INTERNSHIP program – Spring (Dartmouth Winter) – NY
Editorial, Publicity, Marketing, Managing Editorial, Subsidiary Rights, Art & Design, Audio, Digital, Supply Chain & Human Resources.
Work a minimum 16 hours to maximum of 20 hours per week during spring semester.  visit
To apply online. First time users will be prompted to create an online profile in order to apply for any jobs. All resumes and cover letters must be attached to the online application in order to be considered.

4.) Communications Consulting – APCO Worldwide – POST-GRAD:
APCO Worldwide, named the “2011 Large Agency of the Year” and one of the ‘Top Places to Work in PR’ by PRNews,

APCO Worldwide, a global communication consulting firm headquartered in Washington, DC, is accepting resume submissions from qualified individuals to build our talent pipelines. We are always interested in speaking with professionals who are interested in joining our firm and bring proven experience providing clients with consulting services in public relations, public affairs, issues management, media relations and/or public policy.  Monitor job openings in other geographic locations including Beijing, Berlin, Bonn, Brussels, Chicago, Dubai, Hong Kong, London, New Delhi, NYC, Paris, Seattle, and Shanghai.

5.) Job Tips for Television
Watch very brief videos from professionals across a range of organizations – Discovery Latin America, Sony BMG, TNT, Firestarter Music.

6.) E-Commerce Times (ECT) News NetworkJOBS
ECT News Network is one of the largest e-business and technology news publishers in the United States.

7.) Health Team Fellowship: (6mos.) – Hager Sharp – POST-GRAD
Hager Sharp  is an employee-owned communications company, with expertise in health, education, and safety.
Position:  Website Content Manager/Database Administrator in Washington, DC

8.) Fashion, Lifestyle & Luxury – Branding and CommunicationLaird+Partners
Representing clients like Donna Karan, Debeers, Vera Wang, Bottega Veneta……..  Interested in an internship?  Apply to internships@lairdandpartners.

9.) Corporate Communications INTERN (Paid) – InterActiveCorp (IAC)
IAC operates more than 50 leading and diversified Internet businesses across 30 countries including CollegeHumor, Vimeo,, and Newsweek Daily Beast The Intern will monitor all facets of the media regarding news about IAC, its businesses and competitors while learning how to compile media clip reports and internal communication. The qualified candidate will help gather information needed for speech and interview requests for the Chairman and other IAC executives, will help maintain media lists, and will be trained in writing and editing communications. Graphic design ability and familiarity with Adobe Illustrator CS2 a plus.  Apply at

10.) New York Women in Communications Foundation – SCHOLARSHIP
Scholarships are awarded on the basis of academic excellence, need and a demonstrated commitment to the field of communications. Open to permanent residents of NY, NJ, CT, or PA.   15-20 scholarships, generally in the amounts of $2,500, $5,000, and $10,000  **DEADLINE:  JAN. 27



Arts Specialty Bulletin, November 3, 2011

  1. School of the Museum of Fine Arts Boston (
  2. Summer Institute in Art Museum Studies (SIAMS) 2012 (
  3. Berkeley Repertory Theatre Fellowship (
  4. Video Production Internship for Pro Sports (
  5. Graphic Arts Internship with Sports Merchandiser (
  6. Garmin Communications Specialist (
  7. New York Film Academy – Master of Fine Arts Degree Program  (
  8. 2012 Historic House Museum Internship (
  9. What Does the US Arts Community Look Like? NEA Study Sheds Some Light (
  10. Did you know…. Dartmouth Alumni in the Arts/Entertainment Field (

1. School of the Museum of Fine Arts Boston (

Master of Fine Art (MFA) Program:  Two year degree awarded by Tufts University.

Master of Arts in Teaching, Art Education (MAT) Program:  One Academic year + a summer with the Education Department at tufts University.

Post-Baccalaureate Program:  One year program to prepare students for advanced study and a career in the arts.

2. Summer Institute in Art Museum Studies (SIAMS) 2012 (

The Summer Institute in Art Museum Studies at Smith College engages liberal arts students in an in-depth, behind-the-scenes, hands-on exploration of art museums.  SIAMS is an intensive, hands-on, six-week, co-educational, exploration of art museums and museum work for undergraduates and recent grads.


3. Berkeley Repertory Theatre Fellowship (

Berkeley Rep provides a year-long fellowship program for serious-minded, highly motivated individuals who are ready to embark upon a professional theatre career. Fellows are directly exposed to the Theatre’s daily operations and given the opportunity to provide support for the award-winning company’s ambitious and innovative body of work.

4. Video Production Internship for Pro Sports (

General office duties, which include but are not limited to: assisting in all aspects of video shoots – from set-up to dealing with talent as well as being a production assistant.

5. Graphic Arts Internship with Sports Merchandiser

(  Our company is looking for an intern in the graphic arts field. Projects and goals will be set and a game plan will be established to help interns achieve and surpass goals. We offer the latest version of most graphic arts software such as Macromedia Dreamweaver, Fireworks, and Flash, Adobe Photoshop, Adobe Illustrator, Quark, and many more.

6. Garmin Communications Specialist (

In communications, we dream it and create it! We have an in-house advertising agency that handles all of the company’s promotional and communication needs. Included in this department are artists, writers, designers, media buyers, event coordinators, video producers/editors and public relations specialists.

7. New York Film Academy – Master of Fine Arts Degree Program  (

An ideal applicant for the New York Film Academy Master of Fine Arts programs must demonstrate a sincere passion for motion picture storytelling, the ability and desire to collaborate with other artists in a creative environment, and must submit a creative portfolio (Supporting Materials) that illustrate the applicant’s ability to undertake graduate level study, accelerated level of talent and potential for success within the profession.

8. 2012 Historic House Museum Internship (

The Mitchell House has been a museum since 1903 and is one of the first historic house museums in the United States established to honor a woman. This internship is for those majoring in or who have a career interest in history, art history, museum studies, historic preservation or the conservation and restoration of decorative and fine arts.

9. What Does the US Arts Community Look Like? NEA Study Sheds Some Light


There are 2.1 million “artists” in the United States, according to the National Endowment for the Arts. The national arts organization has just released a study that examines the demographics of the country’s artists.  Check out the article.

10. Did you know…. Dartmouth Alumni in the Arts/Entertainment Field (

In the Dartmouth Career Network there are 622 Alums who reported working in the Arts/Entertainment Field of Work.  Within that field there are the following specialties:

1 = Actor/Personal Trainer

7 = Consulting

8 = Faculty/Teaching (including one here at Dartmouth College – can you guess who?)

1 = Information Services

11 = Marketing/Market Research

14 = “Other”

106 = Performing Arts (including comedian Rachel Dratch).

Log into the Career Network and see what types of work the Alumni are doing these days.  Then connect with those in fields of interest and start up a conversation.  You never know where it will lead!

Big Apple Circus Intern – October 2011 to January 2012

BIG APPLE CIRCUS FOUNDER, Paul Binder ’63 is looking for an intern for Lincoln Center season October 20, 2011-January 8, 2012 to work with him on development project. 16 hours/week, expenses covered.

Office in downtown Brooklyn (Metrotech Center). Much of the work can be done remotely from home and Lincoln Center. This is an exciting opportunity. Apply to Tanya Santiago, Big Apple Circus, One Metrotech Center North, Brooklyn, NY  11201 or

Compensation for this internship is the stipend of $25 per day.