Alumni Stories: Charlie Stoebe ’08 on Entering the Media Industry

After graduating from Dartmouth in 2008 with a degree in Psychology, Charlie Stoebe immediately began a two-year Rotational Program at NBC Universal focused on digital media. Since completing the program, he’s spent the past three years working in the sales and marketing side of NBC Sports. We asked him to tell us a little bit more about what it is like to work in Advertising and how to best enter the field:

Position: Marketing Manager at NBC Universal (NBC Sports).

Two sentence description of what you do

Charlie Stoebe

The role of the Sales Marketing group is to generate revenue for NBC Sports through advertising. My specific role on the Marketing side is to come up with custom solutions for brands to execute on NBC Sports properties.

What is most satisfying about your current work?

I love how challenging and different each day is. On Monday I’ll be thinking of how to convince McDonald’s to spend money within Sunday Night Football, and then on Tuesday I’m working on an idea for Allstate within Premier League soccer. It’s the benefit of working in a fast paced environment for a large company.

What’s the best way to enter your field? Any essential elements of preparation?

I think the best way is to get a job within a large media company. I started in a rotational program where I got to see different sides of the organization (News Publishing, Ad Sales, & Digital Products) before settling down into my current role. Obviously that is not available everywhere but any exposure within a large media company will help you learn about the different skills needed within each department.

What advice would you give to others seeking opportunities in this field?

I think the most important thing for Sales Marketing is writing. I have always loved writing – whether it be ridiculous emails to my fraternity or the infinite-page Psych papers each term. My job at its core is creative writing so having any background where writing is key will be extremely helpful.

How has Dartmouth supported you in your career development?

The NBC rotational program I started in came to campus for the Employer Connections Fair and that’s how I got my start. Luckily for me the head of the program was a Dartmouth ’97 and he was intent on having someone from Dartmouth get into the program – forever grateful to have been that someone.

Is there anything that we haven’t asked you that you think we should?

The media industry is definitely underrepresented at most (if not all) career fairs, but don’t let that fool you – there is a job for every passion and major. Check the careers section of the websites of all the major networks (NBC, CBS, ESPN, MTV, etc.) to see what’s available. There are an infinite number of entry-level jobs at these companies so just because they don’t come to campus does not mean they are not hiring.

CAREER BLITZ: Communications


  1. Fashion – Virtual Marketing & Journalism/Blogging Internships
  2. National Geographic ‘All Roads Film Project’ Seed Grant
  3. LGBT AdvocacyGLAAD – Communications/Public Relations INTERN
  4. NPR Kroc Journalism FellowshipPOST-GRAD
  5. Public Relations (DC) – Spring (D Winter or Spring) INTERN
  6. New York Women in Communications– SCHOLARSHIPS  $$$
  7. Hearst Journalism Fellowship – POST-GRAD
  8. CNN –  Spring (D Winter) Research & Analytics Internship (Atlanta)
  9. Fair Trade – Public & Media Relations INTERNS
  10. FILM – NYC – Social Media/Video Editing/Research & Design INTERNS


1  Fashion – Autonomie Project – Virtual Marketing & Journalism/Blogging INTERNSHIPS:

Autonomie Project is a Boston-based Fair Trade fashion company, with representation in the San Francisco Bay Area. They offer stylish sweatshop-free, eco-friendly & vegan footwear and clothing for children and adults. Virtual’ interns from outside of the Boston or San Francisco areas will be considered. A personal laptop, desktop, or access to one is required for this internship.

2  National Geographic ‘All Roads Film Project’ Seed Grant $$:

Funding for film projects from indigenous and underrepresented minority-culture filmmakers year-round.  Grants from $1,000—$10,000    DEADLINE:  MARCH, JUNE, SEPT., DEC.

3  LGBT advocacyGLAAD – Communications/Public Relations INTERN:

Gain first-hand knowledge of all aspects of the Communications & Public Relations Department of a national LGBT advocacy organization by working to conduct proactive public relations, produce GLAAD publications and draft communications materials. Work with the Director of Communications on researching and writing media pitches, posts for GLAAD’s blog and conducting proactive outreach that communicates GLAAD’s work to the public. The Communications/PR Intern would have the opportunity to assist in promoting and coordinating media on red carpets and working with celebrities at special events.

4  NPR Kroc Journalism FellowshipPOST-GRAD:

Rigorous hands-on training in every aspect of public radio journalism – writing, reporting, producing and editing, for both radio and the web.  (1 yr.)   DEADLINE:   DEC. 2012

5  Public Relations (DC) – Spring (D Winter or Spring) INTERN: 

Hager Sharp, focusing on education, health and safety industries, is seeking an intern to edit and proof written materials, conduct research, participate in strategy and creative meetings, manage databases, carry out media relations tasks such as making calls and maintaining lists and provide minor administrative support. Experience or interest in education or health and safety issues, communications, public relations, journalism or marketing with good written and oral communication skills.  $10 an Hour.

6  New York Women in Communications Foundation – SCHOLARSHIPS  $$$:

Scholarships are awarded on the basis of academic excellence, need and a demonstrated commitment to the field of communications. Open to permanent residents of NY, NJ, CT, or PA.   15-20 scholarships, generally in the amounts of $2,500, $5,000, and $10,000  **DEADLINE:  JAN. 27, 2013

7  Hearst Journalism Fellowship – POST-GRAD:

Consists of two 9-month rotations at its top metro papers, focusing on multimedia journalism.

DEADLINE:  JAN. 6, 2013

(Andrew Joseph is a Hearst Reporter from Dartmouth)

8  CNN –  Spring (D Winter) Research & Analytics INTERN (Atlanta):

Turner Research is the best in class media and market research organization within Turner Broadcasting System. Assist in collection of data from a variety of TV and Digital services used in the tracking of CNN programming/websites and its competitors. Duties will also include retrieving data from 1st and 3rd party research services, updating various tracks and graphs that provide insightful analyses of network programming and key growth areas for CNN in both the linear and digital spaces.

9  Fair Trade – Public & Media Relations INTERNS:

Equal Exchange is one of the nation’s leading socially responsible enterprises.  It is an award-winning employee-owned and governed co-operative best known for their line of organic, Fair Trade products, including coffee, tea, cocoa, chocolate, olive oil and bananas. Equal Exchange currently has 120 employees nationwide.  Looking for 2 candidates to serve as interns to the co-op’s spokesperson and publicist.  Work in  West Bridgewater, Mass. & at-home/online.  Send Resume & Cover Letter to  Rodney North at    More complete description at

10  DOCUMENTARY FILM – NYC – Social Media/Video Editing/Research & Design INTERNS:

Priority Productions (NYC) – Howard Weinberg (D alum) has been a producer/director and executive producer of notable public television and commercial television programs.  He advises other filmmakers as a script-doctor.  His company Priority Productions, Inc. began the TV LAB project as an educational documentary to inspire young artists, journalists and filmmakers by showing them the video history that changed the face of television.  For the Winter, Spring and Summer terms.

 * See DartBoard – NIC Shared Internship Database for full description # 6484



  1. NBC Universal Diversity Initiative – SHORT CUTS – 7TH Annual Festival
  2. Blue Chip Retail Marketing – Assistant Account Executive POST-GRAD (IL)
  3. Fuji TelevisionBroadcast Journalism Intern (DC)
  4. – Freelance Writing Contributors
  5. The History Factory – Summer Internship Program (DC)
  6. Mullen – Mediahub – National Broadcast Assistant (Boston) – POST-GRAD
  7. US Climate Action Network – Communications & Outreach Intern (3-6 mos.) (DC)
  8. Universal McCann – Assistant Media Planner (San Francisco) – POST-GRAD
  9. Weber Shandwick- Human Resources Intern (Chicago)
  10. Political Journalism – NBC Universal – Tim Russert Fellowship (1 yr.) (DC)POST-GRAD



1) NBC Universal Diversity Initiative – SHORT CUTS – 7TH Annual Festival:

Seeking submissions – A unique showcase or shorts and videos produced with a diverse production team, cast or theme.  Get your work in front of key decision makers from NBC – agents, managers, producer, etc. 


2) Blue Chip Retail Marketing – Assistant Account Executive POST-GRAD (IL):

Looking for an energetic individual to collaborate on a fast-paced team for a stimulating iconic brand. Candidate should have excellent written and verbal communication and presentation skills and be highly organized. Agency experience in related fields is a plus. 

3) Fuji TelevisionBroadcast Journalism Intern (DC):

Fuji TV, Japan’s largest commercial television network, through its US subsidiary, FujiSankei Communications International is seeking  an intern to assist reporters and producers with daily news coverage of various US Government agencies in its Washington, DC bureau.

Must have a keen interest in international relations, US-Japan relations, the domestic politics of both the United States and Japan, and Japanese culture. 

4) – Freelance Writing Contributors:

Priority to opinionated or humor writers who already have an established following online. Specifically looking for writers in the entertainment, food, fashion, beauty, politics, health, travel, finance and politics spaces. Must be able to pitch ideas on a weekly basis or execute ideas from’s editors. Send resume, a cover letter and 3 content pitches (that cover any of the topics highlighted above) for to  – Freelance Writing Contributors

5) The History Factory – Summer Internship Program (DC):

Work as part of a creative team delivering heritage-based communications to Fortune 500 clients. Designers, Researchers, Writers/Storytellers, Curators, and Project Managers with an appreciation for both history and business are encouraged to apply. 

6) Mullen – Mediahub – National Broadcast Assistant (Boston) – POST-GRAD:

Join the Boston media buying team and assist their busy national broadcast/video investment group (National TV and Digital Video). Manage all national broadcast/video campaigns from initial negotiations through post buy analysis. 

7) US Climate Action Network (USCAN) – Communications & Outreach Intern (3-6 mos.) (DC):

Assist with online communications and outreach; working with a diverse collection of the key organizations that make up clean energy and climate movement. Stipend. 

8) Universal McCann – Assistant Media Planner (San Francisco) – POST-GRAD:

Universal McCann is a worldwide leader in advertising communications, specializing in Media Planning and Buying services. 

9) Weber Shandwick- Human Resources Intern (Chicago):

Weber Shandwick, a highly regarded public relations agency and recently rated by the Chicago Tribune as one of Chicago’s top places to work. The intern will contribute to various HR projects including but not limited to employee benefits, recruitment, and company programs and initiatives. Paid. 

10) Political Journalism – NBC Universal – Tim Russert Fellowship (1 yr.) (DC)POST-GRAD

Rotate in several areas of the NBC News bureau, including Meet The Press and the NBC News Political Unit.  Apply at 


For more information about the field of Communications:  

Jethro Rothe-Kushel ’03: The Film Prophet

The Film Prophet

by Julia M. Plevin ’09

There is something supernatural about Jethro Rothe-Kushel ’03. Maybe it stems from the fact that he shares a first name with biblical Moses’ father-in-law or that he was a religion major and his most impactful class was called “American Prophets.” That he got his start as a filmmaker on Pharaoh’s Streets only adds to the prophetic air that surrounds him.

“Pharaoh’s Streets” was the name of the documentary that Rothe-Kushel made the summer after his freshman year at Dartmouth. Inspired by a Sociology class called “Urban Blues” about homelessness in downtown Los Angeles, Rothe-Kushel applied for a grant from the College for money to make a documentary on the subject. Upon receiving the grant, he took the project very seriously. He became fully committed to his documentary and ended up working on it through the following year, taking it to film festivals around the globe.  It was this one project and the idea that something he created could have an impact on people even when he was not around that made him decide to take filmmaking “from a small little hobby to a life mission.”

While Jethro knew he wanted to do something with movies, he majored in religion because it was a topic he wanted to explore. He does see a connection between movies and religion and did his final paper on the movie Fight Club. He also believes that in “some weird way, movies do share a similar purpose to religion,” reasoning that movies are like storytelling to large groups of people. Films become ritualized and communities exist around the stories. “These days,” he says, “people grow up more on movies than on stories in church, synagogues, or mosques.”

A native of Silver Lake, Los Angeles, Jethro grew up around cinematography. Many of his friends had parents in the film business and he had had some experiences on a set before college. Far away from sunny Los Angeles, Jethro continued to explore his interests in cinema and new media while at Dartmouth. Groups on campus, such as Milan and Sheba, paid him to create small videos that could be sent through blitzmail. In 2000, there were videos on the Internet, but it was not yet common to send movie clips over blitz.

Six years out of college, Rothe-Kushel is already well on his way towards his “life mission.” After graduating, he received a grant to do a film on religious rituals. From there, he first got a job as an unpaid Production Assistant for a short film. He was next recommended to do the same job for a feature film.  He walked into an office one week before production, to a first time director who had spent his days doing effects for The Ring and Fifth Element, but did not know the first thing about directing a feature film. This gave Rothe-Kushel an opportunity to take on more responsibility. He started to work with the director and became an Associate Producer. From there, he has produced films and television and directed several MTV music videos. He also has worked as “the new media guy” for non-profits, helping them create content and strategize. He makes breaking into the industry sound so straightforward and easy. He alludes to karma as he says “it all started from volunteering my time.”

Rothe-Kushel understands that the film industry is very challenging because lots of people want to make movies or be involved in documentaries. Professor Jim Brown in the Film Studies department told him that succeeding in the film industry is less likely than making the NBA draft because it is challenging and hard to navigate. While Rothe-Kushel seems to have weathered the journey quite well, he notices that in entertainment and media, there is “no one along the way who has really taken me under their wing.” Therefore, he was instrumental in the creation and development of Dartmouth Alumni in Entertainment and Media Association (DAEMA), to create a community of Dartmouth alums. To bridge the gap of Hanover to Hollywood, he created mentorship and internship programs.

Rothe-Kushel recommends that Dartmouth students interested in this field should “run away if they can,” but provides advice if the student has the same higher calling that has motivated him. First, the student should work to build a community of people she respects professionally and, of course, get involved with the Dartmouth alums in entertainment. Rothe-Kushel acknowledges that the financial aspect is hard to overcome because it is a challenge to find the money to support projects. He takes on the role of Benjamin Franklin as he advises aspiring producers to save at least ten percent of every check. Additionally, it is important to become familiar with the technical aspects, such as editing programs, cameras and lighting, and literary aspects, especially being able to understand how to craft a story.  Most importantly, he adds, is to have good “emotional intelligence” so that “you can motivate people and manage yourself.” If you can motivate yourself and others, you will “achieve your goals in films or anything.”

Rothe-Kushel does have goals for the future and keeps challenging himself. Next on the list is to direct a feature movie and continue to direct music videos. As a freelancer, he has to take his own advice and build community around him. He claims he has no one looking over his shoulder but himself, but that does not seem to be true. There seems to be a higher power watching over him and helping him to achieve his life mission of impacting people now and for many generations to come. Inspired by other writers, life experiences, music, art, and God, Rothe-Kushel will continue to create films with a lasting impact.