With changing tactics, multiple forums, and a context of humor, the back-and-forth between Jim Cramer and Jon Stewart serves as a unique look into image repair rhetoric, late night political humor, and The Daily Show.
Josh Compton
https://rowman.com/ISBN/9780739150023/The-Daily-Show-and-Rhetoric-Arguments-Issues-and-Strategies
To better understand image repair in the context of late night comedy, and specifically, The Daily Show, this chapter traces Jim Cramer’s image repair strategies using a typology of image repair developed by William Benoit. Taking a closer look at Stewart’s attacks and Cramer’s image repair attempts with the aid of Benoit’s typology reveals a unique merging of politics, entertainment, and financial reporting. The dynamics of the often-humorous exchange between two television personalities, coupled with the seriousness of the financial issues, make for a rich illustration of image repair rhetoric.
Compton, J. (2011). Cramer vs. (Jon Stewart’s characterization of) Cramer: Image repair, late night political humor, and The Daily Show. In T. Goodnow (Ed.), The Daily Show and rhetoric: Arguments, issues and strategies (pp. 43-58). Landham, MD: Lexington Books.
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