We think new development in this line of research is long overdue.

Josh Compton & Bobi Ivanov

https://www.tandfonline.com/doi/abs/10.1080/23808985.2013.11679152

Inoculation theory has seen dramatic theoretical development since it was first introduced in the early 1960s, and applied research has explored its efficacy in such domains as politics, health, and commerce. This chapter notes a dearth in political campaign inoculation scholarship in recent years and calls for renewed interest. A survey of inoculation research offers a nuanced portrait of how inoculation has functioned in campaigns, yet several findings remain unexplained by the theory. The chapter concludes with proposals for future political campaign inoculation research, exploring new campaign technologies and new insights into how inoculation functions in political campaigns.

Compton, J., & Ivanov, B. (2013). Vaccinating voters: New directions for political campaign inoculation scholarship. Annals of the International Communication Association, 37 (1), 250-283. http://dx.doi.org/10.1080/23808985.2013.11679152