Our understanding of [postinoculation talk] has, in many ways, just begun, but its historical trajectory gives me great confidence in what is to come. 

Josh Compton

Spreading Inoculation, Revisited

The process of spreading inoculation in general, or post-inoculation talk (PIT) in particular, was first identified by Compton and Pfau in 2009. Ten years later, PIT has received empirical validation as well as greater insight into its role(s) and function(s) in inoculation-conferred resistance to influence. And yet, more remains to be discovered about this important part of inoculation theory, which has implications on inoculation theory development and applied inoculation messaging campaigns. This essay revisits the idea of spreading inoculation, synthesizes extant findings, and outlines possible new directions for interpersonal processes of resistance. 

Compton, J. (2019, November). Spreading inoculation, revisited. Communication and Social Cognition Division, National Communication Association: Baltimore, MD.