Affect is one of the theoretical areas seeing the most development during the recent resurgence of inoculation theory development and application.
JOSH COMPTON, BOBI IVANOV, & ERIN HESTER
Recent advancements in inoculation theory—a theory of resistance to influence—have brought dynamic development, with implications on how media is processed, including acceptance or rejection of mediated arguments and behavioral responses to mediated content (e.g., further information-seeking). One of the most promising areas for such inoculation work is affect. In this essay, we propose future directions for affect and inoculation theory research, including affect and the analogic of inoculation theory, need for affect, timing of affect, and specific types of affect (e.g., fear, anger, happiness) and clarify unique possibilities with inoculation messaging and media.
Compton, J., Ivanov, B., & Hester, E. (2022). New directions for inoculation theory, media, and affect research. STAM Journal 52(1), 1-27. Available: https://speechandtheatremo.org/journal-archive/
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