Inoculation theory is a classic theory of resistance to influence-an explanation for how positions can be made more resistant to future change through preexposure to weakened forms of impending threats. In this review and commentary, we survey the existing research in inoculation theory and sport communication, including its application as a sport public relations strategy and as a method to promote increased involvement in sport and physical activity. We then propose particularly promising directions for future research in inoculation theory and sport communication, including new advancements in sport public relations, unintended inoculation effects of sport, and potentially more effective ways of encouraging sport and physical activity participation.
Compton, J. (2023). Inoculation theory and sport communication. Sport Communication Division of National Communication Association, National Harbor, MD.
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