Category: Past presentationsPage 3 of 11
Complex messages—including and perhaps especially those that have the trappings of a simple message, like a simple postcard—are good candidates for rhetorical scrutiny, yielding insight into where we…
Episode #49: Inoculating against persuasion with Josh Compton. Opinion Science. October 25, 2021. Josh Compton studies how “inoculating” people against persuasion can make them more resistant to arguments they…
I’m turning to a unique case study of public communication to hopefully gain unique insights into inoculation theory. Here, the threat is fear. Josh Compton In September 2017,…
More often than not, we contend, a broader view of the targets and or bases in the analogics of inoculation theory and character assassination reveal connections that not…
The preface to James Winans’ Speech-making—an influential early text on public speaking—is analyzed from the perspective of image repair, with special attention to inoculation theory-based image building strategies Josh…
In this unique conglomeration of religious and health rhetoric, the poem seems to reject both inoculation as a medical strategy and inoculation as a rhetorical strategy.
The artifacts raise important questions about vaccination rhetoric, the effects of comical depictions of health issues, and the unique opportunities afforded by postal rhetoric. Josh Compton At first…
Our hope is that this work benefits a full range of public relations scholars and practitioners. For those already doing work or applied campaigns in the area of…
One option for strategically targeting components of vestedness to improve health messaging would be an applied inoculation theory-based health campaigns. Alicia Mason & Josh Compton Introduction Fear is…
The primary argumentation strategy, this analysis offers, is inoculation, or the pairing of counterattitudinal content with refutations, thereby weakening the counterattitudinal content, that parallels the medical practice of…