Category: ResearchPage 2 of 9

Conversation starter: Image prepare, preemptive image repair, and inoculation theory in the preface to Winans’ (1938) Speech-making

[S]ome of the rhetorical moves Winans makes, I contend, are doing particularly notable work, with a focus toward image prepare—the preemptive use of image-building strategies against anticipated attacks….

Playoff losses, mayoral politics, image repair, and inoculation: Open letter sport communication

Our analysis adds to a growing body of sport image repair scholarship and adds to the theorizing of inoculation strategies in the face of disappointing seasons or losses.

–JOSH COMPTON & JORDAN COMPTON

Inoculation theory and affect

If the last few years are an indicator, inoculation research will soon better reflect the important role of affect in inoculation’s story, and particularly, the role of affect…

Top cited article distinction

January One World‽

January One World‽. A curated gallery of early 20th century postcards. [personal collection] J. Compton, 2021 This curated gallery of early 20th century New Year postcards offers a…

Disabilities and the digital divide: Assessing web accessibility, readability, and mobility of popular health websites

We will go one step further with this argument: Addressing web accessibility problems can improve the health information-seeking experiences for everyone—for people with disabilities and for people without disabilities….

Immunization communication in Mister Rogers’ Neighborhood: Inoculation theory, health messaging, and children’s entertainment television

His approach worked with immunization, too, in a way that was mentionable and manageable, by paralleling some of the central tenets of inoculation theory. Josh Compton & Alicia…

Threat and/in inoculation theory

Few constructs have been as touted or as contested as threat in inoculation theory. But it is important to clarify that the contested status of threat is relatively recent in…

Forthcoming chapter: Cyberbullying and family communication theory and research

Inoculation theory could help give youth the resources to actively resist negative pressures of cyberbullying, including those who need help the most. Elizabeth Craig, Josh Compton, & Geoffrey…

Inoculation theory and public relations

For those already doing work or applied campaigns in the area of resistance, but perhaps not inoculation theory, we hope that this conceptual analysis offers a complementary framework…