Category: ResearchPage 3 of 9

Immunization communication in Mister Rogers’ Neighborhood: Inoculation theory, health messaging, and children’s entertainment television

His approach worked with immunization, too, in a way that was mentionable and manageable, by paralleling some of the central tenets of inoculation theory. Josh Compton & Alicia…

Threat and/in inoculation theory

Few constructs have been as touted or as contested as threat in inoculation theory. But it is important to clarify that the contested status of threat is relatively recent in…

Forthcoming chapter: Cyberbullying and family communication theory and research

Inoculation theory could help give youth the resources to actively resist negative pressures of cyberbullying, including those who need help the most. Elizabeth Craig, Josh Compton, & Geoffrey…

Inoculation theory and public relations

For those already doing work or applied campaigns in the area of resistance, but perhaps not inoculation theory, we hope that this conceptual analysis offers a complementary framework…

Inoculation theory in the post-truth era

Amidst a worldwide “infodemic,” we contend that the study and application of inoculation theory has never been more relevant and exciting for social psychologists and communication scholars than…

How do inoculation messages work?

By advancing our understanding of the ways through which inoculation messages prepare individuals for attitudinal attacks, these findings provide important future research directions and may inform effective inoculation…

Chapter: Narrative and the inoculation theory of resistance to influence

Narrative has been part of inoculation theory’s story for quite some time now, including the use of stories in inoculation treatment messages and narratives used as attack messages….

Inoculating against fake news about COVID-19

We look forward to future research on both prophylactic and therapeutic applications of psychological inoculation in the context of COVID-19. Sander van der Linden, Jon Roozenbeek, & Josh…

Prophylactic versus therapeutic inoculation treatments for resistance to influence

One of the most significant departures from conventional inoculation theory is its intentional application for individuals already “infected”—that is, inoculation not as a preemptive strategy to protect existing…

“Inoculate yourself with the word of God” Persuasion inoculation, medical inoculation, and religious rhetoric

The conflation of inoculation terminology with a non-inoculation process likely only adds to these confusing, potentially dangerous, public statements on health from a religious leader. Josh Compton https://www.tandfonline.com/doi/full/10.1080/15348423.2019.1696122…