Category: ResearchPage 5 of 9

Chapter: Inoculation messaging

Just as muscle builds through periods of failure and recovery, during attitudinal inoculation, an attitude (or a belief, behavior, or’ some other related construct) becomes stronger during periods…

Re-thinking anxiety: Using inoculation messages to reduce and reinterpret public speaking fears

Although public speaking is recognized as one of the foremost stress-inducing evaluative contexts, these findings may help inform the treatment of acute anxiety across work, education, sport, music,…

Image prepare: Image repair, inoculation theory, and anticipated attacks on credibility

What separates image repair (a rhetorical attempt to reclaim an audience’s positive perception of a rhetor after a perceived infraction by that rhetor) from inoculation theory (a method…

Sorry sorries: Image repair after regretted apologies

Successfully apologizing for an apology would seem to demand a deft rhetorical touch. The implied message would be: I did not mean my earlier apology, but I do…

Vaccinating voters: New directions for political campaign inoculation scholarship

We think new development in this line of research is long overdue. Josh Compton & Bobi Ivanov https://www.tandfonline.com/doi/abs/10.1080/23808985.2013.11679152 Inoculation theory has seen dramatic theoretical development since it was…

Persuading others to avoid persuasion: Inoculation theory and resistant health attitudes

We hope to contribute to ongoing and future work with health and inoculation theory by proposing new applied and theoretical areas for this important scholarship—work that pushes forward…

Live from DC: Saturday Night Live political parody references in presidential rhetoric

This survey of presidential rhetoric indicates a unique merging of Washington DC and New York City, as SNL appears in presidential rhetoric to deflect questions, promote sociability, and, perhaps, to…

Inoculating against a losing season

Inoculation holds much promise as part of successful proactive sport communication strategies. Josh Compton https://journals.humankinetics.com/view/journals/ijsc/9/1/article-p1.xml Inoculation theory is a classic theory of resistance to influence, modeling a way…

Political humor on the radio, image repair, and Gracie Allen’s 1940 presidential campaign

One important contribution of this analysis is that it reminds us that popular culture, humor, and politics have been interacting long before more recent iterations such as The Daily…

Chapter: Imagining a writing and rhetoric program based on principles of knowledge ‘transfer’: Dartmouth’s Institute for Writing and Rhetoric.

In creating each course, speech professors were mindful of shared learning objectives, drawing out themes that cross such diverse topics as intercultural communication and political humor, image repair…