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Postcards can yield insight into persuasion strategy, religious events, and social situations. Rally Day postcards reveal how churches at the start of the 20th century characterized a pivotal…
Inoculation theory is a classic theory of resistance to influence-an explanation for how positions can be made more resistant to future change through preexposure to weakened forms of…
Here, an argument was advanced that taking a long historical view—in this case, considering satirical health messaging of the late 19th century—offered potential insight into modern health messaging,…
There’s still a lot to work out about this theory, but here’s what we’re thinking now: We gain a lot by keeping the analogy of inoculation theory in…
Affect is one of the theoretical areas seeing the most development during the recent resurgence of inoculation theory development and application. JOSH COMPTON, BOBI IVANOV, & ERIN HESTER…
This entry examines the classic theory of resistance to influence – inoculation theory – in a health context. It provides a basic overview of the theory and descriptions…
Rhetorical analysis is a productive way to (1) establish that inoculation theory exists in practice; (2) identify specific components of inoculation theory at work in such rhetoric; and…
By simply addressing the top six error types (i.e., low contrast, linked images missing ALT texts and form labels, empty buttons and empty links), online environmental information providers…