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Inoculation theory and affect

If the last few years are an indicator, inoculation research will soon better reflect the important role of affect in inoculation’s story, and particularly, the role of affect…

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January One World‽

January One World‽. A curated gallery of early 20th century postcards. [personal collection] J. Compton, 2021 This curated gallery of early 20th century New Year postcards offers a…

Inoculating resolve: Can inoculation messages protect commitments to New Year resolutions?

We resolve to keep looking—aware of the future challenges, but now, also aware of how we might respond to those challenges, which is certainly apt for applied inoculation…

Inoculation theory, postcards, and persuasion: Bamforth and Company’s Soldier #39 comic, “How you feel at the first inoculation”

Complex messages—including and perhaps especially those that have the trappings of a simple message, like a simple postcard—are good candidates for rhetorical scrutiny, yielding insight into where we…

Opinion Science Podcast

Episode #49: Inoculating against persuasion with Josh Compton. Opinion Science. October 25, 2021. Josh Compton studies how “inoculating” people against persuasion can make them more resistant to arguments they…

Disabilities and the digital divide: Assessing web accessibility, readability, and mobility of popular health websites

We will go one step further with this argument: Addressing web accessibility problems can improve the health information-seeking experiences for everyone—for people with disabilities and for people without disabilities….

Image repair, image prepare, and It: Inoculating against horror portrayals of professions

I’m turning to a unique case study of public communication to hopefully gain unique insights into inoculation theory. Here, the threat is fear. Josh Compton In September 2017,…

Immunization communication in Mister Rogers’ Neighborhood: Inoculation theory, health messaging, and children’s entertainment television

His approach worked with immunization, too, in a way that was mentionable and manageable, by paralleling some of the central tenets of inoculation theory. Josh Compton & Alicia…

Threat and/in inoculation theory

Few constructs have been as touted or as contested as threat in inoculation theory. But it is important to clarify that the contested status of threat is relatively recent in…