Tag: Affect
Affect is one of the theoretical areas seeing the most development during the recent resurgence of inoculation theory development and application. JOSH COMPTON, BOBI IVANOV, & ERIN HESTER…
If the last few years are an indicator, inoculation research will soon better reflect the important role of affect in inoculation’s story, and particularly, the role of affect…
Few constructs have been as touted or as contested as threat in inoculation theory. But it is important to clarify that the contested status of threat is relatively recent in…
Affect is part of the process of inoculation-conferred resistance to influence—but exactly what part, and when, and under what conditions, and with whom, and against what, and, in…
Each new finding about inoculation suggests new considerations for inoculation health strategies. Josh Compton Scholars have called for increased consideration of inoculation-based health campaign strategies to promote healthier…
Compton, J., & Pfau, M. (2004, November). Using inoculation to mitigate against plagiarism: Confirmation of inoculation’s effects on involvement and attitude accessibility, and new insights into rational and affective…
Compton, J., & Pfau, M. (2004, May). Use of inoculation to foster resistance to credit card marketing toward college students [paper presentation]. International Communication Association, New Orleans, LA, United States.