Tag: Applied inoculationPage 3 of 3
My current take on the analogy debate is this: The inoculation analogy is both limiting and flexible enough. Josh Compton After Michael Pfau and I offered what was,…
Digital learning can have adverse side effects, as digital learning processes can reinforce potentially unhealthy learning practices. Fortunately, the medical analogy allows us to consider a remedy: inoculation….
Each new finding about inoculation suggests new considerations for inoculation health strategies. Josh Compton Scholars have called for increased consideration of inoculation-based health campaign strategies to promote healthier…
Inoculation messages are superior to supportive messages when used to reinforce the soundness of the purchase made. Bobi Ivanov, Kimberly Parker, & Josh Compton Scholars of communication and…
Compton, J., & Pfau, M. (2004, May). Use of inoculation to foster resistance to credit card marketing toward college students [paper presentation]. International Communication Association, New Orleans, LA, United States.