Tag: Corporate communication

Chapter: A vaccine for boredom? Considering inoculation theory as a messaging strategy to better engage, and retain, a millennial workforce

Several years later, we now have even more reason for optimism that inoculation works in contexts like this, with new findings about inoculation that stretch its boundary conditions…

Belief Default Symposium at Hamline University in St. Paul, Minnesota, United States

And in the end—this pseudo-medical treatment that takes the form of logical analysis is intended to result in more robust, more resilient knowledge structures—of a critical rebuttal of…

Chapter: Cramer vs. (Jon Stewart’s characterization of) Cramer

With changing tactics, multiple forums, and a context of humor, the back-and-forth between Jim Cramer and Jon Stewart serves as a unique look into image repair rhetoric, late…