Tag: Credibility
More often than not, we contend, a broader view of the targets and or bases in the analogics of inoculation theory and character assassination reveal connections that not…
Our hope is that this work benefits a full range of public relations scholars and practitioners. For those already doing work or applied campaigns in the area of…
Source derogation is a product of inoculation even when it is unintentional, and perhaps, in ways that could be detrimental, such as increasing cynicism. Josh Compton Inoculation Theory,…
What she did next, though, stretches the boundaries of image repair, engaging in something more in line with image prepare —an approach in line with inoculation theory—to anticipate and prepare…
This survey of presidential rhetoric indicates a unique merging of Washington DC and New York City, as SNL appears in presidential rhetoric to deflect questions, promote sociability, and, perhaps, to…
This theory-driven method of fine-tuning the basic inoculation model should help to sustain and enrich inoculation as an active and dynamic theory of resistance to attitude change. Claude…
Compton, J. (2003, November). Prescription for a positive image: Politics, illness, and image restoration [poster presentation]. National Communication Association, Miami Beach, FL, United States.