Tag: Crisis communication
This analysis points to the importance of timely, detailed responses to health- and food-related scandals, which can be emotionally evocative situations. Josh Compton https://www.prismjournal.org/uploads/1/2/5/6/125661607/v14-no1-a1.pdf In December 2012, the…
Inoculation holds much promise as part of successful proactive sport communication strategies. Josh Compton https://journals.humankinetics.com/view/journals/ijsc/9/1/article-p1.xml Inoculation theory is a classic theory of resistance to influence, modeling a way…
Upon closer inspection, each of the “repeated” strategies added a nuanced elevation. Josh Compton https://www.sciencedirect.com/science/article/abs/pii/S0363811113002002?via%3Dihub Arby’s, a fast food restaurant, made a marketing appeal based on geography in…