Tag: Health communicationPage 1 of 5
This study investigated whether freedom-threat and psychological reactance could be dampened when ever-vapers (i.e., people who have tried vaping) are inoculated with a forewarning of an impending exposure…
Inoculation theory is a theory of resistance to influence that builds on analogous relationships with medical vaccination. In short: Exposure to weakened forms of challenges motivates resistance to…
The Metropolitan Life Insurance Company’s Health Heroes series was a marketing effort comprised of published narratives in booklet form. One such publication, Health Heroes: Edward Jenner, told the story of Jenner’s…
In addition to documenting travel adventures and extending holiday greetings to friends and family, postcards can also function as health communication. This investigation turns to a unique type…
This study analyzes “SHOTS,” a World War II-era postcard depicting a soldier receiving a vaccine while an observer watches with concern. “SHOTS” is an example of vintage postcard…
Inoculation theory explains how a position can be made more resistant to change in ways similar to how a body can be made more resistant to viruses: through…
Summary: This review surveys some of the most recent findings of inoculation theory in health contexts, with special attention to applications and findings that differ in key ways…
Mason, A. M., Compton, J., & Spencer, E. A. (2023). Understanding individual differences in the dimensions of ‘vestedness’ within Midwestern populations toward the novel coronavirus (COVID-19) during early-stage…
Research published by Richards and Banas and Richards et al. demonstrated that an inoculation treatment given to participants prior to their exposure to a series of freedom-threatening persuasive…
Here, an argument was advanced that taking a long historical view—in this case, considering satirical health messaging of the late 19th century—offered potential insight into modern health messaging,…