Tag: Health communicationPage 1 of 4
Inoculation theory explains how a position can be made more resistant to change in ways similar to how a body can be made more resistant to viruses: through…
Summary: This review surveys some of the most recent findings of inoculation theory in health contexts, with special attention to applications and findings that differ in key ways…
Mason, A. M., Compton, J., & Spencer, E. A. (2023). Understanding individual differences in the dimensions of ‘vestedness’ within Midwestern populations toward the novel coronavirus (COVID-19) during early-stage…
Research published by Richards and Banas and Richards et al. demonstrated that an inoculation treatment given to participants prior to their exposure to a series of freedom-threatening persuasive…
Here, an argument was advanced that taking a long historical view—in this case, considering satirical health messaging of the late 19th century—offered potential insight into modern health messaging,…
This entry examines the classic theory of resistance to influence – inoculation theory – in a health context. It provides a basic overview of the theory and descriptions…
Rhetorical analysis is a productive way to (1) establish that inoculation theory exists in practice; (2) identify specific components of inoculation theory at work in such rhetoric; and…
The challenges are many, but the potential solutions—especially from those in a communication discipline embracing the importance of process and recognizing the power of relationships—are even greater. ELIZABETH…
[I]ncluding a brief inoculation message prior to message exposure should enhance message reception and reduce defensive message processing. . . RUSSELL CLAYTON, JOSH COMPTON, TOBIAS REYNOLDS-TYLUS, DOMINIK NEUMANN,…
Inoculation theory of resistance to influence. Cambridge University, Cambridge, UK, August 31, 2022.