Tag: Health communicationPage 2 of 5
This entry examines the classic theory of resistance to influence – inoculation theory – in a health context. It provides a basic overview of the theory and descriptions…
Rhetorical analysis is a productive way to (1) establish that inoculation theory exists in practice; (2) identify specific components of inoculation theory at work in such rhetoric; and…
The challenges are many, but the potential solutions—especially from those in a communication discipline embracing the importance of process and recognizing the power of relationships—are even greater. ELIZABETH…
[I]ncluding a brief inoculation message prior to message exposure should enhance message reception and reduce defensive message processing. . . RUSSELL CLAYTON, JOSH COMPTON, TOBIAS REYNOLDS-TYLUS, DOMINIK NEUMANN,…
Inoculation theory of resistance to influence. Cambridge University, Cambridge, UK, August 31, 2022.
Complex messages—including and perhaps especially those that have the trappings of a simple message, like a simple postcard—are good candidates for rhetorical scrutiny, yielding insight into where we…
We will go one step further with this argument: Addressing web accessibility problems can improve the health information-seeking experiences for everyone—for people with disabilities and for people without disabilities….
His approach worked with immunization, too, in a way that was mentionable and manageable, by paralleling some of the central tenets of inoculation theory. Josh Compton & Alicia…
Inoculation theory could help give youth the resources to actively resist negative pressures of cyberbullying, including those who need help the most. Elizabeth Craig, Josh Compton, & Geoffrey…
The artifacts raise important questions about vaccination rhetoric, the effects of comical depictions of health issues, and the unique opportunities afforded by postal rhetoric. Josh Compton At first…