Tag: Health communicationPage 5 of 5
Cooper’s unique rhetorical strategy remains useful for considering contemporary debates over medical inoculation. Josh Compton & Brian Kaylor http://www.relcomm.org/journal-of-communication-and-religion.html The early 18th century rhetoric of Boston minister William…
We find particular aptness when considering inoculation as a persuasive strategy in the context of smallpox inoculation rhetoric: Cooper attempts to inoculate (attitudinal) against anti-inoculation (biological) rhetoric. Josh…
Given inoculation’s previous success with preventing adolescent smoking and drinking, inoculation has the potential to reduce risky behaviors—whether explicitly treated in an inoculation message or merely linked to…
Based on unique characteristics of the inoculation messages (threat, involve- ment, and accessibility) and the special nature of the modality of word-of-mouth communicating along social networks, spreading inoculation…
Far from retiring, inoculation continues to be academically inspiring. Josh Compton & Michael Pfau https://www.tandfonline.com/doi/abs/10.1080/23808985.2005.11679045 Inoculation theory boasts a dynamic history since McGuire first introduced it in the…