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Conversation starter: Image prepare, preemptive image repair, and inoculation theory in the preface to Winans’ (1938) Speech-making

[S]ome of the rhetorical moves Winans makes, I contend, are doing particularly notable work, with a focus toward image prepare—the preemptive use of image-building strategies against anticipated attacks….

Conversation starter: Image prepare, preemptive image repair, and inoculation theory in the preface to Winans’ (1938) Speech-making

The preface to James Winans’ Speech-making—an influential early text on public speaking—is analyzed from the perspective of image repair, with special attention to inoculation theory-based image building strategies Josh…

Inoculation theory and public relations

Our hope is that this work benefits a full range of public relations scholars and practitioners. For those already doing work or applied campaigns in the area of…

Chapter: Inoculation against/as character assassination

Routledge Handbook of Character Assassination and Reputation Management What can distinguish inoculation theory as it relates to character assassination is, foremost, its timing. Conventional inoculation is a preemptive…

The athlete’s image, visual representation, and image repair/image prepare

What she did next, though, stretches the boundaries of image repair, engaging in something more in line with image prepare—an approach in line with inoculation theory—to anticipate and prepare…

Image repair, image prepare, competing civic responsibilities, and high school football

We also contend that there was a missed opportunity for image prepare.  Josh Compton & Jordan Compton https://speechandtheatremo.org/journal-archive/ The Camden Hills high school football season was cancelled mid-season…

Image repair, image prepare, and high school football: The Camden Hills case

This case study is situated in a growing interest in a sense of community in sport – a focus of research, theorizing, and conceptual model building that moves beyond specific…

Inoculation theory, image repair, image prepare, and character assassination

What can distinguish inoculation theory as it relates to character assassination is, foremost, its timing. Inoculation is a preemptive strategy, a way to prepare for an attack before…

Image prepare: Image repair, inoculation theory, and anticipated attacks on credibility

What separates image repair (a rhetorical attempt to reclaim an audience’s positive perception of a rhetor after a perceived infraction by that rhetor) from inoculation theory (a method…

The athlete’s image, visual representation, and image repair: Tom Brady, Jane Rosenberg, and the courtroom sketches

What she did next, though, stretches the boundaries of image repair, engaging in something more in line with image prepare —an approach in line with inoculation theory—to anticipate and prepare…