This study investigated whether freedom-threat and psychological reactance could be dampened when ever-vapers (i.e., people who have tried vaping) are inoculated with a forewarning of an impending exposure…
The aim of this study is to determine if a broad-based inoculation message strategy will undermine thepersuasive influence of conspiracy theories. In this experiment, we (1) investigate individual…
Conspiracy theories pose a variety of social and psychological consequences for individuals and society, and research suggests that around half of the U.S. population believes at least one….
The World Clown Association (WCA) released a press kit in anticipation of potential negative effects on the image of clowns from the release of a film version of…
In recent years, many kinds of interventions have been developed that seek to reduce susceptibility to misinformation. In two preregistered longitudinal studies (N1 = 503, N2 = 673), we leverage two previously validated…
Inoculation theory is a theory of resistance to influence that builds on analogous relationships with medical vaccination. In short: Exposure to weakened forms of challenges motivates resistance to…
The Metropolitan Life Insurance Company’s Health Heroes series was a marketing effort comprised of published narratives in booklet form. One such publication, Health Heroes: Edward Jenner, told the story of Jenner’s…
In addition to documenting travel adventures and extending holiday greetings to friends and family, postcards can also function as health communication. This investigation turns to a unique type…
This study analyzes “SHOTS,” a World War II-era postcard depicting a soldier receiving a vaccine while an observer watches with concern. “SHOTS” is an example of vintage postcard…
Inoculation theory explains how a position can be made more resistant to change in ways similar to how a body can be made more resistant to viruses: through…