Rhetorical analysis is a productive way to (1) establish that inoculation theory exists in practice; (2) identify specific components of inoculation theory at work in such rhetoric; and…
Josh Compton, Professor of Speech, has been awarded the 2022 Distinguished Book Award from the Communication and Social Cognition Division of the National Communication Association for his book, Persuasion…
The challenges are many, but the potential solutions—especially from those in a communication discipline embracing the importance of process and recognizing the power of relationships—are even greater. ELIZABETH…
Inoculation is a powerful approach to communicating climate–preempting rather than reacting to misinformation. JOSH COMPTON Inoculation theory and climate communication. Dartmouth Symposium on Climate, Energy and Society. Irving…
[S]ome of the rhetorical moves Winans makes, I contend, are doing particularly notable work, with a focus toward image prepare—the preemptive use of image-building strategies against anticipated attacks….
Our analysis adds to a growing body of sport image repair scholarship and adds to the theorizing of inoculation strategies in the face of disappointing seasons or losses.
If the last few years are an indicator, inoculation research will soon better reflect the important role of affect in inoculation’s story, and particularly, the role of affect…