Tag: Inoculation theoryPage 4 of 13

Inoculating resolve: Can inoculation messages protect commitments to New Year resolutions?

We resolve to keep looking—aware of the future challenges, but now, also aware of how we might respond to those challenges, which is certainly apt for applied inoculation…

Inoculation theory, postcards, and persuasion: Bamforth and Company’s Soldier #39 comic, “How you feel at the first inoculation”

Complex messages—including and perhaps especially those that have the trappings of a simple message, like a simple postcard—are good candidates for rhetorical scrutiny, yielding insight into where we…

Opinion Science Podcast

Episode #49: Inoculating against persuasion with Josh Compton. Opinion Science. October 25, 2021. Josh Compton studies how “inoculating” people against persuasion can make them more resistant to arguments they…

Image repair, image prepare, and It: Inoculating against horror portrayals of professions

I’m turning to a unique case study of public communication to hopefully gain unique insights into inoculation theory. Here, the threat is fear. Josh Compton In September 2017,…

Immunization communication in Mister Rogers’ Neighborhood: Inoculation theory, health messaging, and children’s entertainment television

His approach worked with immunization, too, in a way that was mentionable and manageable, by paralleling some of the central tenets of inoculation theory. Josh Compton & Alicia…

Threat and/in inoculation theory

Few constructs have been as touted or as contested as threat in inoculation theory. But it is important to clarify that the contested status of threat is relatively recent in…

Forthcoming chapter: Cyberbullying and family communication theory and research

Inoculation theory could help give youth the resources to actively resist negative pressures of cyberbullying, including those who need help the most. Elizabeth Craig, Josh Compton, & Geoffrey…

Mixing metaphors: The analogics of inoculation theory and character assassination

More often than not, we contend, a broader view of the targets and or bases in the analogics of inoculation theory and character assassination reveal connections that not…

Conversation starter: Image prepare, preemptive image repair, and inoculation theory in the preface to Winans’ (1938) Speech-making

The preface to James Winans’ Speech-making—an influential early text on public speaking—is analyzed from the perspective of image repair, with special attention to inoculation theory-based image building strategies Josh…

The Devil and Vaccination and inoculation theory: Health communication, parody, and anti-vaccination rhetoric

In this unique conglomeration of religious and health rhetoric, the poem seems to reject both inoculation as a medical strategy and inoculation as a rhetorical strategy.