Tag: Media

Inoculation theory, media, and communication: Current theorizing of the inoculated news consumer

In this conceptual paper, the idea of the inoculated news consumer is revisited and expanded to consider inoculation theory and the inoculated mass communication consumer. It surveys pioneering…

Unintended inoculation in broadcast news: Could a point/counterpoint pattern inoculate against future attitudinal change?

A point/counterpoint pattern should, in theory, lead to more informed positions. But what if instead of informing, this pattern takes an existing position and makes it stronger? Inoculation…