Our analysis adds to a growing body of sport image repair scholarship and adds to the theorizing of inoculation strategies in the face of disappointing seasons or losses.
Rhetors can preempt attacks against their image using principles of inoculation. Josh Compton & Jordan Compton https://journals.humankinetics.com/view/journals/ijsc/8/3/article-p266.xml Open letters offer a unique focus for rhetorical analysis in sport…
Coaches and administrators do not need to wait for a crisis before sending open letters to fans. Josh Compton & Jordan Compton https://journals.sagepub.com/doi/10.1177/2167479513503542 College sports coaches and administrators…
Open letters to fans, prior to anticipated difficult seasons, could be an optimum avenue for exploring [inoculation]. Josh Compton & Jordan Compton College sports coaches and administrators can…