Tag: Public relations
I’m turning to a unique case study of public communication to hopefully gain unique insights into inoculation theory. Here, the threat is fear. Josh Compton In September 2017,…
Our hope is that this work benefits a full range of public relations scholars and practitioners. For those already doing work or applied campaigns in the area of…
This analysis points to the importance of timely, detailed responses to health- and food-related scandals, which can be emotionally evocative situations. Josh Compton https://www.prismjournal.org/uploads/1/2/5/6/125661607/v14-no1-a1.pdf In December 2012, the…
Sport is an under-explored context in resistance to influence scholarship. Josh Compton Inoculation theory is a classic theory of resistance to influence, modeling a way to confer resistance…
Humor both helped and complicated Letterman’s image repair discourse. Josh Compton & Brett Miller David Letterman, host of Late Show, told a joke about Sarah Palin’s daughter during one…
Far from retiring, inoculation continues to be academically inspiring. Josh Compton & Michael Pfau https://www.tandfonline.com/doi/abs/10.1080/23808985.2005.11679045 Inoculation theory boasts a dynamic history since McGuire first introduced it in the…