Tag: Rhetorical analysisPage 1 of 6
The World Clown Association (WCA) released a press kit in anticipation of potential negative effects on the image of clowns from the release of a film version of…
The Metropolitan Life Insurance Company’s Health Heroes series was a marketing effort comprised of published narratives in booklet form. One such publication, Health Heroes: Edward Jenner, told the story of Jenner’s…
In addition to documenting travel adventures and extending holiday greetings to friends and family, postcards can also function as health communication. This investigation turns to a unique type…
Vintage golf postcards are an underexplored resource for an increased understanding of visual-historical sport communication. This rhetorical analysis of a collection of vintage golf postcards reveals insight into…
This study analyzes “SHOTS,” a World War II-era postcard depicting a soldier receiving a vaccine while an observer watches with concern. “SHOTS” is an example of vintage postcard…
A little over two miles from the Hyatt Regency in Cambridge, Massachusetts—the site of the 115th Annual Eastern Communication Association Convention—the Washington Elm stood for decades until it…
Postcards can yield insight into persuasion strategy, religious events, and social situations. Rally Day postcards reveal how churches at the start of the 20th century characterized a pivotal…
Here, an argument was advanced that taking a long historical view—in this case, considering satirical health messaging of the late 19th century—offered potential insight into modern health messaging,…
Rhetorical analysis is a productive way to (1) establish that inoculation theory exists in practice; (2) identify specific components of inoculation theory at work in such rhetoric; and…
[S]ome of the rhetorical moves Winans makes, I contend, are doing particularly notable work, with a focus toward image prepare—the preemptive use of image-building strategies against anticipated attacks….