Tag: Rhetorical analysisPage 1 of 5
A little over two miles from the Hyatt Regency in Cambridge, Massachusetts—the site of the 115th Annual Eastern Communication Association Convention—the Washington Elm stood for decades until it…
Postcards can yield insight into persuasion strategy, religious events, and social situations. Rally Day postcards reveal how churches at the start of the 20th century characterized a pivotal…
Here, an argument was advanced that taking a long historical view—in this case, considering satirical health messaging of the late 19th century—offered potential insight into modern health messaging,…
Rhetorical analysis is a productive way to (1) establish that inoculation theory exists in practice; (2) identify specific components of inoculation theory at work in such rhetoric; and…
[S]ome of the rhetorical moves Winans makes, I contend, are doing particularly notable work, with a focus toward image prepare—the preemptive use of image-building strategies against anticipated attacks….
Complex messages—including and perhaps especially those that have the trappings of a simple message, like a simple postcard—are good candidates for rhetorical scrutiny, yielding insight into where we…
I’m turning to a unique case study of public communication to hopefully gain unique insights into inoculation theory. Here, the threat is fear. Josh Compton In September 2017,…
His approach worked with immunization, too, in a way that was mentionable and manageable, by paralleling some of the central tenets of inoculation theory. Josh Compton & Alicia…
The primary argumentation strategy, this analysis offers, is inoculation, or the pairing of counterattitudinal content with refutations, thereby weakening the counterattitudinal content, that parallels the medical practice of…
The conflation of inoculation terminology with a non-inoculation process likely only adds to these confusing, potentially dangerous, public statements on health from a religious leader. Josh Compton https://www.tandfonline.com/doi/full/10.1080/15348423.2019.1696122…