Tag: Sport communicationPage 2 of 2
What she did next, though, stretches the boundaries of image repair, engaging in something more in line with image prepare —an approach in line with inoculation theory—to anticipate and prepare…
Inoculation holds much promise as part of successful proactive sport communication strategies. Josh Compton https://journals.humankinetics.com/view/journals/ijsc/9/1/article-p1.xml Inoculation theory is a classic theory of resistance to influence, modeling a way…
Rhetors can preempt attacks against their image using principles of inoculation. Josh Compton & Jordan Compton https://journals.humankinetics.com/view/journals/ijsc/8/3/article-p266.xml Open letters offer a unique focus for rhetorical analysis in sport…
These findings also offer insight into the messaging strategies that may help individuals thrive in the face of challenges to their confidence in their ability. Given that such…
We argue that these letters from Commissioner Goodell served more than an informational purpose; the open letters were also functioning as image repair efforts to restore fan confidence…
Coaches and administrators do not need to wait for a crisis before sending open letters to fans. Josh Compton & Jordan Compton https://journals.sagepub.com/doi/10.1177/2167479513503542 College sports coaches and administrators…
Sport is an under-explored context in resistance to influence scholarship. Josh Compton Inoculation theory is a classic theory of resistance to influence, modeling a way to confer resistance…
Open letters to fans, prior to anticipated difficult seasons, could be an optimum avenue for exploring [inoculation]. Josh Compton & Jordan Compton College sports coaches and administrators can…