Tag: Vaccines

Inoculation postcards: Regarding W. Morgan’s “SHOTS” as 1940s health communication

This study analyzes “SHOTS,” a World War II-era postcard depicting a soldier receiving a vaccine while an observer watches with concern. “SHOTS” is an example of vintage postcard…

The Devil and Vaccination and inoculation theory: Health communication, parody, and anti-vaccination rhetorical strategy

Here, an argument was advanced that taking a long historical view—in this case, considering satirical health messaging of the late 19th century—offered potential insight into modern health messaging,…

Inoculation theory

This entry examines the classic theory of resistance to influence – inoculation theory – in a health context. It provides a basic overview of the theory and descriptions…