Tag: Word-of-mouth communicationPage 1 of 2
Our understanding of [postinoculation talk] has, in many ways, just begun, but its historical trajectory gives me great confidence in what is to come. Josh Compton Spreading Inoculation,…
What can distinguish inoculation theory as it relates to character assassination is, foremost, its timing. Inoculation is a preemptive strategy, a way to prepare for an attack before…
We think new development in this line of research is long overdue. Josh Compton & Bobi Ivanov https://www.tandfonline.com/doi/abs/10.1080/23808985.2013.11679152 Inoculation theory has seen dramatic theoretical development since it was…
…but how much more impressive would have been deliberate and decisive pro-action, thoughtful and just pre-emption. Josh Compton In this personal essay, written by invitation for a Black…
The results reported here take us one step closer to a clearer understanding of the nature and quality of [postinoculation talk], and how it may function in multiple…
The results reported here, however, take us one step closer to a clearer understanding of the nature and quality of PIT, and how it may function in multiple…
This study points to a potentially fundamental expansion of inoculation research. Bobi Ivanov, Claude Miller, Josh Compton, Joshua Averbeck, Kylie Harrison, Et Al. https://academic.oup.com/joc/article-abstract/62/4/701/4085830?redirectedFrom=fulltext Contemporary inoculation scholarship has…
The speech set had shades of politics, humor, and public address, crossing realms of entertainment, news, and word-of-mouth communication. Josh Compton & Brett Miller https://www.sciencedirect.com/science/article/abs/pii/S0363811111000932?via%3Dihub David Letterman, host…
Simply put, those who have been inoculated should be both better prepared to talk, and more motivated to do so. Bobi Ivanov, Claude Miller, Josh Compton, Joshua Averbeck,…
Based on unique characteristics of the inoculation messages (threat, involve- ment, and accessibility) and the special nature of the modality of word-of-mouth communicating along social networks, spreading inoculation…