You might have laughed at Will Ferrell’s drunken work dance party in the hit holiday movie “Elf.” But did you consider the message it sends to your children? Alcohol use in movies has been consistently prominent over the last 20 years. But according to Koop Institute Director Dr. Jim Sargent’s research, there has been a significant increase in portrayals of alcohol brands, which is likely due to paid product placement. Seeing these images leads to more favorable drinking attitudes and contributes to the onset of drinking as well as problem drinking. Read more here.