A recent article in the Sydney Morning Herald explores the alcohol industry’s inadequate self regulation of alcohol advertising. While the Australian Alcohol Beverages Advertising Code prohibits marketing alcohol to minors, a 2016 study of 15-29 year old Australians found nearly a quarter (including those underage) follow at least one type of alcohol marketing on social media. The U.S. has similar guidelines under the Distilled Spirits Council of the United States, the Beer Institute and the Wine Institute; however, a 2017 pilot study by Jernigan et. al. concluded that “Youth report greater exposure to alcohol advertising and promotional content than adults in most media, including on the internet.” Read more here.