A life insurance company called Reventi advertises with the following quote: “We offer smokers great rates on life insurance because we want to inspire everyone to quit tobacco and nicotine altogether.” It sounds like a good offer, but it’s a bit more complicated than that. Reventi is owned by Philip […]
Archive for June, 2019
No surprise here; product placement and incidental advertising exposure influence behavior
A recent study in Drug and Alcohol Review builds upon existing evidence that incidental exposure to alcohol brands affected indirect measures of attitudes towards both alcohol in general and specific alcohol brands. It also found that within the context of sponsorship positive attitude changes could occur without conscious engagement, and […]