Stranger than fiction: tobacco company offers life insurance policies with discounts for product users

A life insurance company called Reventi advertises with the following quote: "We offer smokers great rates on life insurance because we want to inspire everyone to quit tobacco and nicotine altogether." It sounds like a good offer, but it's a bit more complicated than that. Reventi is owned by Philip Morris International, well known tobacco industry giant. Offers of discounts for those who quit cigarettes are markedly less altruistic considering that the qualifying requirement is actually switching to e-cigarettes - specifically, vaping devices produced by Philip Morris. Read more here.