The mission of the C. Everett Koop Institute at Dartmouth is to advance health and well-being through research, education, and policy efforts to protect the public health and prevent disease. The Institute seeks to mitigate threats posed by the unhealthy promotion and use of consumer products, including tobacco, alcohol, and highly processed foods, as well as prescription drugs.

The Koop Institute is committed to fostering regulatory science and educating the public to understand and limit the corporate promotion of disease. Harmful consumer products, such as tobacco, alcohol, and highly processed foods, produced and mass marketed by large multinational conglomerates, increase the risk of chronic diseases including heart disease, diabetes and a variety of cancers. Misleading promotion of prescription drugs harms people and wastes resources.