A recent study from Primack et al. examined 137 leading YouTube videos featuring alcohol brand references. 40% of videos were traditional advertisements while 20% were “guides” and 10% focused on chugging a bottle of distilled alcohol. Humor was present in 47% of videos; however, aggression, addiction, and injuries were uncommonly …
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“Alcohol brands popular among underage drinkers are more likely than other brands to advertise in magazines with high underage readerships, resulting in the disproportionate exposure of underage youth. Current voluntary advertising industry guidelines are not adequate to protect underage youth…” Read more here.