Despite New Years resolution to “give up cigarettes“, chief operating officer at Philip Morris USA confirms the continued effort to stabilize and promote the Marlboro brand. Strategies for 2018 include redesigned product packaging, enhanced trade programs, user-friendly online presence, and even a rewards program. Read more here.
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Marketing restrictions make Big Tobacco increasingly dependent on Point of Sale (POS) display marketing, so research is taking a look at the impact of POS advertising bans. Authors concluded that countries with POS display bans had bigger declines in daily smoking. Read more here.
Recent study finds that smokers who resent their addiction far outnumber those who are characterized by their preference to continue smoking. Read more here.