Market research in Canadian provinces shows that IQOS producer Philip Morris International is taking advantage of small gaps in tobacco regulations in order to attract attention to their product. These strategies include launch parties and “meet and greet” events, the opportunity for customers to exchange traditional cigarette packs for an …
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Despite New Years resolution to “give up cigarettes“, chief operating officer at Philip Morris USA confirms the continued effort to stabilize and promote the Marlboro brand. Strategies for 2018 include redesigned product packaging, enhanced trade programs, user-friendly online presence, and even a rewards program. Read more here.
A panel of FDA health advisors have voted unanimously (aside from one abstention) against Philip Morris’ request to market iQOS, a heat-not-burn tobacco product, as less risky than cigarettes. Although the decision is not binding for the FDA’s final decision, it is unlikely the request would be approved without significant …
Company makes New Years Resolution announcement to “give up cigarettes” this year. Read more here.
Researchers found that heat-not-burn devices like Philip Morris’ IQOS may eliminate exposure to tobacco smoke but cannot avoid the adverse cardiovascular effects of smoking cigarettes. Read more here.
The Philip Morris IQOS device may not be free of all harmful elements in tobacco smoke. A recent JAMA Internal Medicine study found that, “The smoke released by IQOS contains elements from pyrolysis and thermogenic degradation that are the same harmful constituents of conventional tobacco cigarette smoke.” The heat applied …
Philip Morris International used tactics honed in the US to increase cigarette use among young adults in India, including free Marlboros at bars and nightclubs. Read more here.
Great reporting by Reuters on how Philip Morris International has actively undermined a key international treaty by the World Health Organization that guides countries on how to restrict the sale and marketing of tobacco. Read more here.