Due to their federally-recognized sovereign status, American Indian and Alaska Natives populations are exempt from certain tobacco taxes and smokefree laws. Tobacco companies have recently been found trying to exploit this, using ploys designed not only to increase sales, but to create a sense of goodwill among the communities. These …
Currently browsing tag
It is known that cigarette advertising is associated with youth initiation of cigarette usage. This research established that receptivity to the advertising of other tobacco products (such as e-cigarettes) was similarly indicative of future product usage. Read their article here.
Despite New Years resolution to “give up cigarettes“, chief operating officer at Philip Morris USA confirms the continued effort to stabilize and promote the Marlboro brand. Strategies for 2018 include redesigned product packaging, enhanced trade programs, user-friendly online presence, and even a rewards program. Read more here.
Marketing restrictions make Big Tobacco increasingly dependent on Point of Sale (POS) display marketing, so research is taking a look at the impact of POS advertising bans. Authors concluded that countries with POS display bans had bigger declines in daily smoking. Read more here.