Koop member Jennifer Emond looked at preschool-age kids’ exposure to TV ads for 10 specific high-sugar cereal brands and subsequent intake of advertised cereal. The study, the first of its kind in a naturalistic setting, found that commercial exposure was prospectively associated with brand-specific high-sugar cereal consumption. Read more here.
Post Tagged with: "youth"
Koop associate director weighs in on future of nicotine-addicted youth
For years now public health officials have weighed the pros of e-cigarettes as a smoking cessation aid against the very real appeal they pose to a generation who likely wouldn’t have otherwise experimented with tobacco. Now we are seeing the evidence. According to the annual “Monitoring the Future” survey, the […]
NIH director defends the study of youth alcohol as “a highly appropriate area for NIH research.”
Read a followup on the NIH’s controversy over industry involvement in study on benefits of moderate alcohol consumption here.
Koop researchers show that kids who see e-cigarette advertising are more likely to start smoking cigarettes
It is known that cigarette advertising is associated with youth initiation of cigarette usage. This research established that receptivity to the advertising of other tobacco products (such as e-cigarettes) was similarly indicative of future product usage. Read their article here.