A study published on October 4, 2017, in Alcoholism: Clinical and Experimental Research, examined whether popular youth alcohol brands are more likely to have aired television advertisements that violated the industry’s voluntary code. The study assessed 288 brand specific beer commercials that aired between 1999 and 2008 for content that violated …
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Gatorade’s mobile game “Bolt!” told players: “Keep your performance level high by avoiding water.” The game was played 87 million times while it was available, mostly by adolescents and young adults. Read more about the California Attorney General’s actions here. To learn about pediatricians’ warnings against sports drinks here.
“Alcohol brands popular among underage drinkers are more likely than other brands to advertise in magazines with high underage readerships, resulting in the disproportionate exposure of underage youth. Current voluntary advertising industry guidelines are not adequate to protect underage youth…” Read more here.
Want a one-stop summary of how alcohol advertising is affecting today’s youth? The Center on Alcohol Marketing and Youth provides an overview of the research so you are equipped to make decisions in your home.