Bond goes legally blonde.
Introducing the promotional poster series Mix and Match at Jones Media Center.
The Mix and Match posters are the latest in a series of digital media projects developed by Jones student tech assistants, intern, and staff to help promote Media Center resources and services, in this case its extensive video collection of over 17,000 DVDs.
In the process of creating these promotions, student techs develop graphic design skills and get to explore different digital media applications. During the production phase, they hone specific skills; e.g., the use of layer masks and brushes in Photoshop and text animation in Adobe After Effects.
Past and current projects include an iconic movie posters series; movie trailers to promote new movie arrivals, produced in Final Cut Pro; a senior poster in ligne claire comic style, traced from photographs using Adobe Illustrator; and Halloween posters featuring Jones student employees.
For this most recent promotion, Jones student techs, intern and staff worked as a team to develop a Photoshop poster template that would effectively convey the Mix and Match concept through the use of hybrid characters. The message is simple and executed in a visually engaging manner. Familiar movie characters from a variety of genres are juxtaposed to create quirky graphics.
For easy reference, movie titles and DVD numbers are listed on each poster. To date, student tech assistants and the Jones intern have produced over a dozen Mix and Match posters, showcasing some of their favorite flicks. The Jones Media Center video collection campaign extends across campus. An animated Mix and Match version is showing on digital screens throughout the Dartmouth Libraries.
Library patrons can search the Jones Media Center video collection using the Dartmouth College Library catalog. Digital media applications used in the production of Jones promotional projects, including Adobe Creative Suite CS6 and Final Cut Pro X, are installed on Jones Media Center computers. Anyone is welcome to check out an editing station at the Media Services desk to work on a media project. Student tech assistants are available during evening and weekend hours and happy to help with questions.
The Mix and Match posters are currently on display at Jones. Visitors to the Media Center will be greeted by a band of oddly incongruous characters inhabiting the glass panels adjacent to the main entrance. Be sure to stop by and take a moment to be confused and amused as Edna dons a mean girls skirt, the devil wears Chaplin, and 007 takes Bruiser for a stroll.