Month: November 2010
Humor both helped and complicated Letterman’s image repair discourse. Josh Compton & Brett Miller David Letterman, host of Late Show, told a joke about Sarah Palin’s daughter during one…
Inoculation messages are superior to supportive messages when used to reinforce the soundness of the purchase made. Bobi Ivanov, Kimberly Parker, & Josh Compton Scholars of communication and…