Simply put, those who have been inoculated should be both better prepared to talk, and more motivated to do so.
Bobi Ivanov, Claude Miller, Josh Compton, Joshua Averbeck, et al.
Contemporary inoculation scholarship has focused on the process of resistance to persuasion, and recently begun to examine various incidental effects that may accompany inoculation treatments. The present study considers how word-of-mouth communication fits within both of these areas, not only as a byproduct of inoculation, but also, as a potentially important contributor to the process of resistance.
Ivanov, B., Miller, C. H., Compton, J., Averbeck, J. M., Robertson, K. J., Sims, J. D., Parker, K. A., & Parker, J. L. (2011, May). Effects of post-inoculation talk on resistance to influence. International Communication Association, Boston, MA, United States.
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