Affect is part of the process of inoculation-conferred resistance to influence—but exactly what part, and when, and under what conditions, and with whom, and against what, and, in general, why, is not yet fully understood. 

Josh Compton & Bobi Ivanov

Inoculation theory—a process of resistance to influence—has a complicated relationship with affect. What limited information we do have about affect and inoculation theory suggests dynamic, powerful relationships between affect and inoculation theory. This essay surveys extant work in affect and inoculation theory, with special attention to how affect can bolster or thwart resistance, how affective inoculation treatment messages function in comparison with more rational approaches, and anger’s unique role in resistance. The essay then turns to directions for further study, including attention to new discrete emotions and timing. 

Compton, J., & Ivanov, B. (2014, November). Reconsidering the role(s) of affect in inoculation theory-conferred resistance to influence [paper presentation]. National Communication Association, Chicago, IL, United States.