Month: October 2025

Préface. Les recherches états-uniennes autour de l’oral universitaire [Preface. American research on university oral communication]

In 1914, speech was central to the formation of what is now the largest organization of communication researchers in the United States, the National Communication Association (NCA). Indeed,…

Inoculation theory and conspiracy, radicalization, and violent extremism

Enough inoculation theory research has accumulated at this point to warrant a review of inoculation theory in the context of terrorism, extremism, and violence. This corpus of research…

Character assassination, deepfakes and inoculation strategies: Implications for strategic communication

This chapter focuses on inoculation theory and its relevance to precrisis and crisis strategies in response to reputational challenges from character assassination through deepfakes and AI-manipulated media. Compromising…

Inoculation approaches to science misinformation correction

This chapter examines inoculation theory as a framework for preventing and correcting science misinformation, particularly in crisis and social media contexts. Inoculation theory explains how attitudes and beliefs…

“Insulting and preposterous”: Image repair, Image prepare, and NFL referee credibility

This study examines the NFL Referees Association’s press release addressing allegations of officiating bias before Super Bowl LVIII. Through the lens of image prepare (a synthesis of image…

Inoculation theory and original antigenic sin

Scholars have long pointed to the analogy that names inoculation theory—a theory of resistance to influence—as more than just a stylistic descriptor. Instead, this analogy serves as a…

Image repair of fake news: The Washington Elm in Cambridge, Massachusetts

The Washington Elm stood for decades until it fell to the dismay of Bostonians and, in a larger sense, the nation. This was a famous tree—purportedly the one…